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# Retro Heart-Shaped Sunglasses
Saint Laurent Recently Launched Two Colorways of Its Lou Lou Frames

By Riley von Niessen | Published 2017-06-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lou-lou
References: [hypebae](https://hypebae.com/2017/6/saint-laurent-lou-lou-heart-shaped-sunglasses) & [ssense](https://www.ssense.com/en-us/women/product/saint-laurent/red-sl-181-lou-lou-sunglasses/2410277)

Those who tend to lean towards more [vintage aesthetics](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly) are likely to see the value of the new Lou Lou sunglasses that were recently released by Saint Laurent.

The heart-shaped sunglasses are available in two different colorways: one that has deep red frames and black lenses, and another that has black frames to match the lenses. The frames have a glossy finish to them that makes them even more [statement worthy](https://www.trendhunter.com/trends/signature-eyewear-collection), however the bold cat eyed heart shape ensures that the wearer is noticed either way. Due to this, the Lou Lou sunglasses have a nostalgic look to them that brings a vintage vibe to any ensemble.

Currently, consumers can find the sunglasses available from retailers like [SSENSE](https://www.trendhunter.com/trends/1906r-sneaker-3).

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 50% | Activity: 21% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Vintage-inspired Sunglasses:** There is a growing trend for vintage-inspired sunglasses that bring a nostalgic and retro vibe to any outfit.
- **Heart-shaped Frames:** Heart-shaped frames are becoming popular in the eyewear industry, offering a bold and statement-worthy alternative to traditional frame shapes.
- **Glossy Finish:** The use of a glossy finish on sunglasses frames is a trend that adds a touch of sophistication and elegance to eyewear designs.

### Where This Applies

- **Fashion Retail:** Fashion retailers can expand their offerings by adding vintage-inspired sunglasses with heart-shaped frames to their product lines.
- **Eyewear Manufacturing:** Eyewear manufacturers can capitalize on the trend of heart-shaped frames by incorporating them into their designs to cater to customers seeking unique and bold sunglass styles.
- **Online Retail:** Online retailers can tap into the demand for glossy-finished sunglasses by curating a selection of sunglasses with a glossy finish, offering customers a stylish and trendy eyewear option.

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