# Epic Auto Surprises The Tesla Model S Has a Hidden James Bond Lotus Submarine Feature By Meghan Young | Published 2015-02-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lotus-submarine References: [theverge](http://www.theverge.com/2015/2/27/8119415/telsa-model-s-has-a-hidden-james-bond-mode) & [teslamotors](http://www.teslamotors.com/) The concept of Easter eggs is often reserved for the Internet or even video games, but the [Tesla](https://www.trendhunter.com/trends/tesla-infotainment) has introduced an epic hidden feature in its [Model S](https://www.trendhunter.com/trends/steam-integration) car, which is inspired by James Bond's Lotus Submarine. The [Verge](https://www.trendhunter.com/trends/solidstate-battery1) instructs, "Hold the "T" logo, enter "007" into the login, and then adjust your suspension to a depth of 20,000 leagues under the sea." Although this Lotus Submarine Easter egg doesn't do more than bring up a special control panel, it will delight drivers to no end. After all, it will let people channel their inner Bond in a more immersive way. At the end of the day, the Lotus Submarine feature shows the industry that there are other ways a company can connect with its consumers. Although it's a gimmick, it's a clever gimmick. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Hidden Features in Automobiles:** Exploring and incorporating hidden features in automobiles can enhance the driver experience and create a unique connection with consumers. - **Easter Eggs in Consumer Products:** Introducing easter eggs in consumer products, like the Lotus Submarine feature in Tesla's Model S, adds an element of surprise and delight for consumers. - **Immersive Brand Experiences:** Creating immersive brand experiences, such as channeling James Bond with the Lotus Submarine feature, can strengthen consumer engagement and loyalty. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore hidden features and easter eggs to differentiate their products and create memorable experiences for customers. - **Consumer Electronics:** Incorporating easter eggs and hidden features in consumer electronics can increase user engagement and generate positive brand associations. - **Marketing and Advertising:** Marketing and advertising agencies can leverage immersive brand experiences, like the Lotus Submarine feature, to create unique and memorable campaigns for clients. ## Related on Trend Hunter - [Electric Vehicle Holiday Updates](https://www.trendhunter.com/trends/steam-integration.md) - [British Electric Luxury SUVs](https://www.trendhunter.com/trends/type-132.md) - [Comfort-Centric Electric Cars](https://www.trendhunter.com/trends/eletre-suv.md) - [Immersive Ultra-Fast Electric Vehicles](https://www.trendhunter.com/trends/emeya.md) - [In-Car Gaming Platforms](https://www.trendhunter.com/trends/tesla-infotainment.md) - [British Electric Sports Cars](https://www.trendhunter.com/trends/lotus-eletre.md) - [Electric Sports Car Concepts](https://www.trendhunter.com/trends/theory-1.md) - [Fully Electric Grand Tourers](https://www.trendhunter.com/trends/electric-grand-tourer.md) - [Face-Unlock Electric SUVs](https://www.trendhunter.com/trends/faceunlock-electric-suv.md)