# Functional Lotus Beverages Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants" By Laura McQuarrie | Published 2024-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lotus-plant-power-drinks References: [bakercityherald](https://www.bakercityherald.com/ae/home_living/lotus-plant-energy-drinks-showcased-on-fox-business-trending-today/article_a838b373-a25c-5a76-b84c-4277b57b48a7.html) & [lotusenergydrinks](https://lotusenergydrinks.com/pages/lotus-plant-power)  [Lotus](https://www.trendhunter.com/trends/rollon-collection) [Plant](https://www.trendhunter.com/trends/plant-power-gazpacho) Power Drinks uplift the mind and support the body with a proprietary Plant Power [Seven](https://www.trendhunter.com/trends/non-alcoholic-tequilas) (PP7) formula, which taps into the numerous benefits of seven "power plants." These bubbly beverages offer health-conscious consumers a beneficial alternative to soda fueled by some of nature's best ingredients. These drinks for energy, mental focus, stress relief, gut health and immune defense are ready to provide holistic refreshment from sleek, 12-ounce cans. The new lineup of zero-sugar beverages is introducing itself to the world with refreshing and revitalizing flavors with color-coded names like Gold Lotus, Red Lotus and Purple Lotus. Symbolized by the lotus flower, these beverages represent rebirth and a new era of better-for-you plant-powered refreshments. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 58% | Activity: 75% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-powered Beverages:** The rise of lotus-infused drinks showcases the potential for plant-based functional beverages to offer holistic benefits beyond traditional options. - **Zero-sugar Formulations:** The introduction of lotus beverages with zero sugar highlights the growing demand for healthier, low-sugar alternatives in the beverage industry. - **Mindful Flavor Branding:** Color-coded names like Gold Lotus and Purple Lotus demonstrate the trend towards using visually appealing and meaningful branding to enhance consumer experience. ### Where This Applies - **Functional Beverages:** The functional beverages sector can explore innovative formulations using multiple plant ingredients for diverse health benefits. - **Health and Wellness:** The health and wellness industry has an opportunity to leverage the popularity of plant-based ingredients to develop products that cater to holistic well-being. - **Beverage Packaging:** Innovations in beverage packaging can support the growing demand for visually appealing, ready-to-drink products like lotus beverages in sleek, 12-ounce cans. ## Related on Trend Hunter - [Soothing Water Lily Beverages](https://www.trendhunter.com/trends/lily-beverage.md) - [Plant-Powered Sports Hydrators](https://www.trendhunter.com/trends/saps.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Sparkling Super Beverages](https://www.trendhunter.com/trends/all-phenoms-drinks.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Tranquility-Inducing Fruity Beverages](https://www.trendhunter.com/trends/lily.md) - [Sparkling Wellness Sodas](https://www.trendhunter.com/trends/wellness-soda.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Mindfulness-Focused Fruity Sparkling Beverages](https://www.trendhunter.com/trends/mind-garden.md)