# Car Company Clothing Lotus Originals Brings Sleek Vintage Styling to Your Wardrobe By Peter Vallas | Published 2011-01-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lotus-originals References: [luxist](http://www.luxist.com/2011/01/27/lotus-to-launch-lotus-originals-lifestyle-brand/) & [lotusoriginals](http://www.lotusoriginals.com/) British car manufacturer Lotus has released a line of clothing called [Lotus Originals](https://www.trendhunter.com/trends/lotus-advanced-performance). The iconic British manufacturer has shared its cars with the likes of James Bond and Steve McQueen, with hopes to attract the same recognized class in their collection of [clothing and accessories](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini). The Lotus Originals line takes inspiration from their heritage of [sports racing](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear) integrating tire tread patterns, vintage Lotus logos, racing stripes, car silhouettes and more. **Implications** - Tired of the increasing number of exaggerated styles coming out, consumers are looking for designs that feature a simpler aesthetic. Products that are more subtle in their attractiveness appeal to those shoppers who want to maintain a classic appearance. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 38% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Heritage-inspired Clothing:** The trend of clothing lines inspired by a company's heritage presents a disruptive innovation opportunity for companies to expand their brand identity into new markets. - **Simpler Aesthetic Designs:** The trend of appealing to consumers who want a subtler, more classic appearance presents a disruptive innovation opportunity for companies to differentiate themselves from other exaggerated styles. - **Iconic Logo Usage:** The trend of using iconic company logos and designs from the past presents a disruptive innovation opportunity for companies to capitalize on nostalgia and heritage. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from the trend of heritage-inspired clothing by expanding brand identity and appealing to consumers looking for classic designs. - **Automotive:** The automotive industry can benefit from utilizing heritage and iconic designs to sell branded clothing and accessories to car enthusiasts. - **Marketing:** The marketing industry can benefit from the trend of using nostalgic and heritage designs in advertising to create emotional connections with consumers. ## Related on Trend Hunter - [Vintage Co-Branded Racing Gear](https://www.trendhunter.com/trends/levis-5.md) - [Ultra-Exclusive Sports Car Programs](https://www.trendhunter.com/trends/lotus-advanced-performance.md) - [Auto-Inspired Apparel Capsules](https://www.trendhunter.com/trends/percival-x-ford.md) - [Vintage-Inspired Racecar Apparel](https://www.trendhunter.com/trends/levis-x-mclaren.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [British Electric Luxury SUVs](https://www.trendhunter.com/trends/type-132.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md) - [British Electric Sports Cars](https://www.trendhunter.com/trends/lotus-eletre.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md)