# Rock Royalty Speed Demons Own the Lotus Evora S ‘Freddie Mercury' Edition for a Good C By Matt Ho | Published 2011-09-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lotus-evora-s-freddie-mercury-edition References: [bornrich](http://www.bornrich.com/entry/lotus-evora-freddie-mercury-edition-hammer/) & [evo](http://www.evo.co.uk/news/evonews/272116/lotus_evora_freddie_mercury_edition.html) Rock stars and sports car go hand-in-hand, but rarely do they overlap in design -- that is until you meet the [Lotus](https://www.trendhunter.com/trends/lotus-advanced-performance) Evora S ‘Freddie Mercury’ Edition. The Lotus Evora S ‘Freddie Mercury’ Edition pays homage to Queen's former frontman who passed away from complications of aids. The car has a white body with a red and gold stripe running from the front towards the back. The interior features a beautiful black and yellow theme with the latter color paying homage to one of Mercury's 1986 stage costume. The back of the seats features a Union Jack with a crown and the dashboard on the passenger side has his signature scribbled lime green. The Lotus Evora S ‘Freddie Mercury’ Edition will be [auctioned off for a good cause](https://www.trendhunter.com/trends/id-buzz-virtual-auction). All proceeds will go to an organization actively involved in AIDS research, treatment and awareness. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Celebrity Tribute Editions:** Creating limited-edition products that pay homage to iconic celebrities presents an opportunity for brands to tap into fans' nostalgia and generate buzz. - **Socially Conscious Auctions:** Hosting charity auctions for special editions of products allows brands to align with a good cause and engage consumers in philanthropy. - **Customized Luxury Experiences:** Offering customized and unique versions of luxury products, such as this Freddie Mercury Edition car, can attract affluent consumers seeking exclusive and personalized experiences. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore the trend of creating limited-edition tribute cars to cater to fans of iconic celebrities and drive sales through exclusivity. - **Charity and Non-profit:** Charitable organizations can leverage the opportunity to collaborate with brands for socially conscious auctions, raising funds for important causes while creating awareness. - **Luxury Goods:** Luxury brands can capitalize on the demand for customized and exclusive products, providing affluent consumers with unique and personalized experiences. ## Related on Trend Hunter - [Cancer Research Vehicle Auctions](https://www.trendhunter.com/trends/sagerstrong-foundation-bentley.md) - [Pop Artist-Designed Auction Cars](https://www.trendhunter.com/trends/850i-xdrive-gran-coupe.md) - [Ultra-Exclusive Sports Car Programs](https://www.trendhunter.com/trends/lotus-advanced-performance.md) - [Immersive Ultra-Fast Electric Vehicles](https://www.trendhunter.com/trends/emeya.md) - [Sleek Track-Inspired E-Bikes](https://www.trendhunter.com/trends/type-136.md) - [Tennis-Inspired Electric Vehicles](https://www.trendhunter.com/trends/gt-63-s-e-performance.md) - [Fully Electric Grand Tourers](https://www.trendhunter.com/trends/electric-grand-tourer.md) - [Limited Edition Yeast Spreads](https://www.trendhunter.com/trends/goodbye-yellow-brick-road.md) - [Athlete-Customized Luxe Cars](https://www.trendhunter.com/trends/fuoriserie-essentials.md)