# Carbon-Fibre Coupes (UPDATE) The Lotus Evora by Masonry is Lightweight and Desirable By Peter Vallas | Published 2011-02-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lotus-evora-by-masonry References: [acquiremag](http://www.acquiremag.com/cars/sports-cars/lotus-evora-by-mansory.php) & [mansory](http://www.mansory.com/) The Lotus Evora by Masonry is the latest luxury creation by the remarkable automobile aftermarket design company. Masonry is known for taking high-end automobiles and infusing them with their own artistic element. Lotus Evora by Masonry is a landmark that will sit next to their redone [Bugatti](https://www.trendhunter.com/trends/bugatti-bolide) Veyron, Aston Martin DB9 and the other luxury vehicles I wish I could afford. Masonry took the Evora and changed the body to a [lightweight carbon fiber alternative](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports) that includes tasteful mods to not only make the car lighter, but more appealing as well. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Aftermarket Design:** Masonry's artistic modifications to high-end automobiles offer disruptive innovation opportunities in the luxury aftermarket design industry. - **Carbon Fiber Alternatives:** The use of lightweight carbon fiber materials in the modification of high-end vehicles presents disruptive innovation opportunities in the automotive industry. - **Aesthetic Modifications:** The incorporation of tasteful aesthetic modifications in luxury vehicle designs presents disruptive innovation opportunities in the automotive customization industry. ### Who This Affects Most - **Luxury Aftermarket Design:** The luxury aftermarket design industry can leverage Masonry's artistic modifications to high-end automobiles for disruptive innovation. - **Automotive:** The automotive industry can explore the use of lightweight carbon fiber materials as an alternative in vehicle modification for disruptive innovation. - **Automotive Customization:** The automotive customization industry can capitalize on the incorporation of tasteful aesthetic modifications in luxury vehicle designs for disruptive innovation. ## Related on Trend Hunter - [All-Chassis Sports Car Concepts](https://www.trendhunter.com/trends/lotus-evanora-concept.md) - [Ultra-Exclusive Sports Car Programs](https://www.trendhunter.com/trends/lotus-advanced-performance.md) - [Immersive Ultra-Fast Electric Vehicles](https://www.trendhunter.com/trends/emeya.md) - [Juxtaposing Powerful Sportscars](https://www.trendhunter.com/trends/supersport.md) - [Comfort-Centric Electric Cars](https://www.trendhunter.com/trends/eletre-suv.md) - [Fully Electric Grand Tourers](https://www.trendhunter.com/trends/electric-grand-tourer.md) - [British Electric Luxury SUVs](https://www.trendhunter.com/trends/type-132.md) - [Minimalist Restomod Speedsters](https://www.trendhunter.com/trends/sp40.md) - [British Electric Sports Cars](https://www.trendhunter.com/trends/lotus-eletre.md)