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# Electric Hypercar Releases
The Lotus Evija Will Be the First EV by the Brand

By Daniel Johnson | Published 2019-07-10 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/lotus-evija
References: [engadget](https://www.engadget.com/2019/07/03/lotus-evija/) & [media.lotuscars](https://media.lotuscars.com/en/models/evija/evija.html)

The auto manufacturer has announced the name of its Type 130 electric car, the [Lotus](https://www.trendhunter.com/trends/electric-grand-tourer) Evija. The model will be the [first British EV hypercar](https://www.trendhunter.com/trends/electric-hypercar-prototype) and it is set for production in 2020.

The name, Lotus Evija, means 'the living one,' which the company states is important due to the vehicle being its first [electric hypercar](https://www.trendhunter.com/trends/dreame-technology-hypercar).

The brand is offering attendees of the Goodwood Festival of Speed an exclusive look at the vehicle. The car was initially announced at the Shanghai International Auto Show in April. The Lotus Ebija being set to be fully unveiled in London in the upcoming month.

Image Credit: Lotus

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 51% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Electric Hypercar Market Growth:** The launch of the Lotus Evija marks the beginning of a new era in the electric hypercar market, providing opportunities for companies to invest in and expand the market to meet growing demand.
- **British EV Innovation:** The Lotus Evija is the first British electric hypercar, opening up avenues for innovation and investment in the British EV market.
- **Luxury Evs:** The Lotus Evija sets a new standard for luxury electric vehicles, creating opportunities for businesses to invest in and innovate in the high-end EV market.

### Sectors Adopting This

- **Automotive Industry:** The launch of the Lotus Evija marks an opportunity for innovation and expansion in the automotive industry, as more car manufacturers make the shift to electric vehicles.
- **Electric Vehicle Industry:** The Lotus Evija reflects the growth and demand for electric vehicles, providing opportunities for businesses to invest in and innovate within the industry.
- **Luxury Goods Industry:** The Lotus Evija reflects the trend of luxury goods embracing eco-friendly and sustainable products, providing opportunities for innovation and growth within the luxury goods industry.

## Related on Trend Hunter

- [Fully Electric Grand Tourers](https://www.trendhunter.com/trends/electric-grand-tourer.md)
- [British Electric Luxury SUVs](https://www.trendhunter.com/trends/type-132.md)
- [Immersive Ultra-Fast Electric Vehicles](https://www.trendhunter.com/trends/emeya.md)
- [Electric Sports Car Concepts](https://www.trendhunter.com/trends/theory-1.md)
- [Comfort-Centric Electric Cars](https://www.trendhunter.com/trends/eletre-suv.md)
- [Liquid-Cooled EV Charging Stations](https://www.trendhunter.com/trends/lotus-ev-charging-solutions.md)
- [Sleek Track-Inspired E-Bikes](https://www.trendhunter.com/trends/type-136.md)
- [High-Powered Electric Supercars](https://www.trendhunter.com/trends/lexus-bev-sports.md)
- [Inaugural Tech Brand Hypercars](https://www.trendhunter.com/trends/dreame-technology-hypercar.md)
