# Balanced Botanical Beverages The Lotus Botanical Elixir is a Harmonious Package By Vasiliki Marapas | Published 2014-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lotus-botanical-elixir References: [rexam](http://www.rexam.com/index.asp?pageid=534&newsid=2292) & [lotuselixirs](http://www.lotuselixirs.com/) The [Lotus](https://www.trendhunter.com/trends/rollon-collection) Botanical Elixir is a drink that promises to restore your balance. The slightly carbonated beverage is naturally sweetened and available in a delicious assortment of berry flavors. The drink is infused with botanical adaptogens that relieve the physical symptoms of stress. But the balance doesn't stop at your body and mind; the drink is being launched in Rexam 12oz. Sleek cans. Aluminum cans are both durable and sustainable -- in fact, aluminium has no limit to how often it can be recycled, and can be converted back into a can in as little as 60 days. In this way, the Lotus Botanical Elixir works to restore a sense of balance to the environment, as well as your body. The challenge of the design was to make the [aluminum packaging sophisticated](https://www.trendhunter.com/trends/functional-beverage-olipop) and reflective of the natural ingredients in the product. Tactile printing technology created the "raised and textured" section of the can. This detail creates a more physical relationship with the user holding the can, allowing the rest of the design to stay clean and minimal. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 9% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Adaptogenic Beverages:** Opportunity to introduce natural products with stress-relieving botanical adaptogens infused in beverages. - **Sustainable Packaging:** Opportunity for companies to use environmentally-friendly packaging that reduces waste and can be recycled effectively. - **Tactile Printing Technology:** Opportunity to use tactile printing technology to enhance the physical experience of holding packaging. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry could create more products focused on adaptogens, and implement sustainable packaging solutions. - **Packaging Industry:** The packaging industry could leverage on product differentiation by producing eco-friendly and sophisticated packaging designs. - **Printing Industry:** The printing industry could explore opportunities to incorporate tactile printing technology into packaging designs to enhance sensory experiences for customers. ## Related on Trend Hunter - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Soothing Water Lily Beverages](https://www.trendhunter.com/trends/lily-beverage.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Calming Botanical Waters](https://www.trendhunter.com/trends/botanical-waters.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Tranquility-Inducing Fruity Beverages](https://www.trendhunter.com/trends/lily.md) - [Revitalizing Botanical Beverages](https://www.trendhunter.com/trends/botanical-infusions.md)