# Collaboration Biscuit Spread Products The Lotus Biscoff KitKat Bites Come in a Sharing Pack By Michael Hemsworth | Published 2023-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lotus-biscoff-kitkat-bites References: [conveniencestore](https://www.conveniencestore.co.uk/products/nestle-unwraps-lotus-biscoff-kitkat-bites-and-kitkat-vegan-returns/675191.article) & [nestle](https://www.nestle.com)  The Lotus Biscoff KitKat Bites are being launched as a new treat option for shoppers in the UK to pick up as a great collaboration alternative to the original. The product features the signature flavor of Nestlé chocolate and is infused with Lotus Biscoff biscuit spread to give it a decidedly more complex flavor profile that avid fans are sure to enjoy. The chocolate product is arriving alongside the returning KitKat Caramel bars and the previously launched limited-edition KitKat Vegan for shoppers to pick up starting now. KitKat Assistant Brand Manager Callum Smith spoke on the Lotus Biscoff KitKat Bites and additional products saying, "We all need a pick-me-up at this time of year, and KitKat is the go-to for so many of us when we want to enjoy a delicious break at any time of day. In fact, here at Nestlé HQ, we believe the only thing better than our crisp, chocolate-covered wafer fingers is more choice than ever before! ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 57% | Activity: 82% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Collaboration Treat Options:** There is an opportunity for more collaborations in the food industry to create unique and complex flavor profiles. - **Limited-edition Products:** Limited-edition products can create a sense of exclusivity and urgency for consumers. - **Vegan Alternatives:** There is a growing demand for vegan options in the food industry. ### Sectors Adopting This - **Food:** The food industry can benefit from more collaborations, limited-edition releases, and innovative vegan options. - **Confectionery:** The confectionery industry can create unique collaborations and limited-edition treats to excite consumers. - **Plant-based Foods:** The plant-based food industry can explore new and innovative ways to create vegan alternatives for popular products. ## Related on Trend Hunter - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Bakery-Inspired Chocolate Snacks](https://www.trendhunter.com/trends/kitkat-cookie-dough.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Limited-Edition Winter Candy Bars](https://www.trendhunter.com/trends/kitkat-caramelised-biscuit.md) - [Caramelized Wafer Chocolates](https://www.trendhunter.com/trends/caramelized-biscuit.md) - [Mini Chocolate Treat Ranges](https://www.trendhunter.com/trends/kitkat-minis.md) - [Biscuit-Infused Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff.md) - [Hybrid Speculoos Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-biscoff-cream.md)