# On-the-Go Breadstick Biscuit Snacks The Lotus Biscoff & Go Snacks are Highly Portable By Michael Hemsworth | Published 2019-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lotus-biscoff-go References: [conveniencestore](https://www.conveniencestore.co.uk/products/lotus-focuses-on-food-to-go-market-with-portable-packs/595973.article) & [biscoff](http://www.biscoff.com) The Lotus [Biscoff & Go](https://www.trendhunter.com/trends/lotus-biscoff) snack has been unveiled by the brand as a new convenient food product for consumers that will enable them to fuel up while out of the house in a low-cost manner. Priced at just £1, the snack consists of breadsticks that have been paired with a [biscuit spread for dipping](https://www.trendhunter.com/trends/bahlsen-biscuit) to satisfy those with a sweet tooth and also make the product applicable to consumers of all ages. The product is also suitable for those with a dairy intolerance and/or those who follow a vegan diet. The Lotus Biscoff & Go snack was explained further by Category Marketing Manager for [Lotus Bakeries](https://www.trendhunter.com/trends/banquet-dor-biscofffilled-croissants) Frances Booth who said, "It all began with a little red biscuit and now we have become a three category brand with the launch of Biscoff & Go rooting us firmly in the food-to-go market and driving sales in a new direction. We are delighted to introduce Biscoff & Go in the UK, so that our customers can enjoy the taste of Lotus Biscoff anytime, anywhere and in a handy dunk and go format. Biscoff & Go is the perfect snack and another way in which retailers can benefit from the nation’s continued obsession with the unique caramelised flavour of Lotus Biscoff.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Food Snacking:** Opportunity to create more portable and convenient snack options for busy consumers on-the-go. - **Alternative Dipping Options:** Possibility to explore innovative combinations of breadsticks and dipping spreads to provide unique flavor experiences. - **Specialty Diet-friendly Snacks:** Potential to develop snacks that cater to specific dietary needs, such as dairy intolerance and vegan diets. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to tap into the growing demand for convenient and portable snacks. - **Snack Foods:** Disruptive innovation chances in the snack food industry to create unique and novel combinations of breadsticks and dips. - **Health and Wellness:** Potential for health and wellness companies to develop specialty snacks that cater to specific dietary restrictions and preferences. ## Related on Trend Hunter - [Cookie Ice Cream Sandwiches](https://www.trendhunter.com/trends/lotus-biscoff.md) - [Collaboration Biscuit Spread Products](https://www.trendhunter.com/trends/lotus-biscoff-kitkat-bites.md) - [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md) - [Cookie Butter-Filled Croissants](https://www.trendhunter.com/trends/banquet-dor-biscofffilled-croissants.md) - [Speculoos-Flavored Protein Snacks](https://www.trendhunter.com/trends/trek-biscoff-protein-flapjack.md) - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [Nutritious Pouch-Packaged Yogurts](https://www.trendhunter.com/trends/nomadic-good-to-go.md) - [Dessert Biscuit Breakfast Snacks](https://www.trendhunter.com/trends/belvita-duo-crunch-choco-hazelnut.md) - [Grab-and-Go Pancake Cups](https://www.trendhunter.com/trends/pancakes-go.md)