# Cookie Re-Branding Makeovers BrandMe Gives Lotus Bakeries a New Visual Branding By Amy Duong | Published 2024-04-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lotus-bakeries-1 References: [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.5.0&sref=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F426552%2FLucasfilm-Approved-Star-Wars-Glasses-Bring-The-Force-Style-Into-Your-Sight%2F&url=https%3A%2F%2Fpaireyewear.com%2Ftop-frames%2Fstar-wars%3Futm_source%3DDesignTAXI%26utm_medium%3DDesignTAXI%26utm_term%3DDesignTAXI%26utm_content%3DDesignTAXI%26utm_campaign%3DDesignTAXI&xs=1&xtz=240&xuuid=6c6ceafa1d562d5d5a097b02957af1b4&xjsf=other_click__contextmenu%20%5B2%5D) & [brandme](https://www.brandme.co.uk/case-studies/biscoff?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Lotus Bakeries](https://www.trendhunter.com/trends/banquet-dor-biscofffilled-croissants) gets a new branding approach with the help of brand consultancy BrandMe. It is known for its iconic [Biscoff cookies](https://www.trendhunter.com/trends/carvel-and-biscoff-cookie) and the new angle is enhanced to connect with diverse marketspaces. These biscoff cookies date back to 1932 when the Belgian recipe was first loved by fans. It was very important that the vibrant personality of Biscoff was captured in the rebranding process. It was also pivotal to evoke the tasteful experience of the cookie -- this resulted in a [modern and inclusive design](https://www.trendhunter.com/trends/the-new-killer-brownie). It has a warm and friendly design perspective that highlights the Biscoff name with a semiotic smile. This effort brings forth a positive and welcoming energy as the dot on the 'i' is shaped like the cookie. Image Credit: BrandMe, Lotus Bakeries ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 56% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Inclusive Design Strategy:** An approach emphasizing diversity and accessibility to attract a wider audience with rebranding makeovers. - **Semiotic Branding Concept:** Utilizing symbols and signs creatively to convey brand identity in a visually engaging manner during rebranding efforts. - **Personalized Packaging Innovation:** Exploring customized packaging solutions to enhance consumer experience and brand recognition following a rebranding transformation. ### Who This Affects Most - **Food Packaging:** Potential for leveraging innovative packaging designs to enhance brand identity and consumer engagement in the food industry. - **Brand Consultancy:** Opportunities for consultancy firms to collaborate with brands on creative branding strategies that resonate with diverse market segments. - **Cookie Manufacturing:** The cookie industry can adopt modernized designs and inclusive brand strategies to appeal to evolving consumer preferences and attract new markets. ## Related on Trend Hunter - [Cookie Butter-Filled Croissants](https://www.trendhunter.com/trends/banquet-dor-biscofffilled-croissants.md) - [Bite-Sized Brownie Rebrands](https://www.trendhunter.com/trends/bytem-brownie-bites.md) - [Accessible Premium Biscuit Products](https://www.trendhunter.com/trends/border-biscuit.md) - [Prepackaged Cookie Baked Goods](https://www.trendhunter.com/trends/biscoff-skillet-cookie.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Cookie Ice Cream Sandwiches](https://www.trendhunter.com/trends/lotus-biscoff.md) - [Caramelized Cookie Bundt Cakes](https://www.trendhunter.com/trends/biscoff-cookie-butter-cake.md) - [Collaboration Cookie Spread Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-lotus-bakeries.md)