# Ultra-Exclusive Sports Car Programs Lotus Launched an All-New Lotus Advanced Performance Division By Niko Pajkovic | Published 2022-02-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lotus-advanced-performance References: [acquiremag](https://www.acquiremag.com/cars/lotus-advanced-performance) & [lotuscars](https://www.lotuscars.com/en-US/)  British automaker Lotus has announced the launch of an entirely new division dubbed [Lotus Advanced Performance](https://www.trendhunter.com/trends/type-132). The new division will focus exclusively on producing [ultra-rare vehicles](https://www.trendhunter.com/trends/alpine-a110-r-ultime), high-spec models, driving academies, and unique consumer expereinces. The Lotus Advanced Performance program will offer what it is calling 'Halo Projects,' which will see the division focus on creating exclusive vehicles with the purpose of expanding its portfolio in new, innovative directions. In addition, the division will offer a dedicated 'Bespoke' service, which allows Lotus drivers to customize their cars with exclusive trims, colors, and other materials. Another interesting offering coming out of the Lotus Advanced Performance will be luxury accessories and merchandise, which will arrive under the 'For The Drivers' label. Image Credit: Lotus ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 65% | Activity: 28% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Ultra-rare Vehicle Production:** Lotus Advanced Performance's focus on creating exclusive vehicles presents an opportunity for disruptive innovation in the luxury car market. - **Customization Services:** The division's 'Bespoke' service has the potential to disrupt the traditional automotive industry by offering unique customization options for Lotus drivers. - **Luxury Accessories and Merchandise:** The 'For The Drivers' label offers possibilities for expansion into the luxury lifestyle and fashion industry with Lotus-branded merchandise and accessories. ### Where This Applies - **Automotive:** The launch of an all-new division for producing ultra-rare vehicles and high-spec models signifies an opportunity for innovation within the automotive industry. - **Luxury Goods:** The offering of luxury accessories and merchandise presents an opportunity for expansion into the luxury lifestyle and fashion industry. - **Hospitality:** Lotus Advanced Performance's driving academies and unique consumer experiences offer potential for partnerships within the hospitality industry. ## Related on Trend Hunter - [British Electric Luxury SUVs](https://www.trendhunter.com/trends/type-132.md) - [British Electric Sports Cars](https://www.trendhunter.com/trends/lotus-eletre.md) - [Uniquely Personalizable Supercars](https://www.trendhunter.com/trends/765lt-spider.md) - [Fully Electric Grand Tourers](https://www.trendhunter.com/trends/electric-grand-tourer.md) - [Electric Sports Car Concepts](https://www.trendhunter.com/trends/theory-1.md) - [Immersive Ultra-Fast Electric Vehicles](https://www.trendhunter.com/trends/emeya.md) - [Comfort-Centric Electric Cars](https://www.trendhunter.com/trends/eletre-suv.md) - [Modified Luxury Vehicle Concepts](https://www.trendhunter.com/trends/modified-luxury-vehicle.md) - [Ultra-Exclusive Supercar Designs](https://www.trendhunter.com/trends/aston-martin-valiant.md)