# Humorous Finger-Focused Lottery Ads These Lotto24 Ads are Promoting the Brand's New App By Ell Smith | Published 2018-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lotto24 References: [adweek](http://www.adweek.com/creativity/germany-made-some-bonkers-lotto-ads-that-are-obsessed-with-your-fingers/) & [lotto24.ie](https://www.lotto24.ie) These hilarious Lotto24 ads are reminding consumers that becoming a millionaire could be as easy as pressing a few buttons. The colourfully nostalgic 15-second ads open with a character doing something a little questionable with their fingers, like attempting to touch a moving fan, or super gluing their appendages to their face. A narrator then exclaims "there's better things to do with your fingers, like becoming a millionaire." These ad spots highlight the new lotto24 app, which can be played from one's phone. The playful ad spots are designed to appeal to a [younger generation](https://www.trendhunter.com/trends/kinder-bueno-campaign), who are less likely to spend their money on activities like gambling. [Lighthearted in nature](https://www.trendhunter.com/trends/german-doner-kebab), this lottery company is re-aligning its values with those of entertainment and [humour](https://www.trendhunter.com/trends/paypal-checkout). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertising:** Opportunity for other industries to adopt humorous ad campaigns for their products and services. - **Mobile Gaming:** Disruptive innovation opportunity for other gaming companies to develop mobile gaming apps. - **Digital Lotteries:** Opportunity for other lottery companies to shift to digital platforms to increase convenience for customers. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to develop humorous ad campaigns for their clients. - **Gaming:** Opportunity for gaming companies to invest in mobile gaming technology and app development. - **Lottery:** Disruptive innovation opportunity for lottery companies to shift from traditional to digital platforms for increased convenience and accessibility for customers. ## Related on Trend Hunter - [Convenience Store Lottery Campaigns](https://www.trendhunter.com/trends/spring-lottery-campaign.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Canadian Sports Betting Campaigns](https://www.trendhunter.com/trends/get-into-bet-mode.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Seamless Sports Betting Apps](https://www.trendhunter.com/trends/thescore-sports-betting-app.md)