# Pony-Themed Makeup Collections Lottie London and My Little Pony Unveil Limited-Edition Makeup By Elena Rahman | Published 2021-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lottie-london-and References: [happi](https://www.happi.com/contents/view_breaking-news/2021-09-01/temp-title-104266/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+HappiBreakingNews) & [lottie.london](https://lottie.london/pages/my-little-pony) [Lottie London](https://www.trendhunter.com/trends/lottie-london-and-outer-banks) and [My Little Pony](https://www.trendhunter.com/trends/whimsical-coffee) reveal a collaborated project. The partnership between the inclusive beauty brand and the fan-favorite kid's franchise created a [limited-edition makeup collection](https://www.trendhunter.com/trends/glisten-cosmetics-x-teletubbies-collection). Marketers describe the collection as the brand's most magical collection yet. The limited-edition collection includes Lottie London's best-selling Lottie Palettes with a pair of limited-edition color combinations. It also features the Follow Me Eyeliners - a trio of tonal pastel liners designed to make the eyes pop. Boasting a long-wear formula, the liner sets like a gel. The Find Your Sparkle Hand Mirror is a collectible hand-held mirror piece aimed to celebrate uniqueness. Finally, the Future Pop Star Sweet Lips overnight lip mask hydrates lips with an innovative shimmer balm. Image Credit: Lottie London ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 23% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Character-themed Makeup Collections:** Collaborating with popular cultural franchises to create limited-edition makeup collections presents a disruptive innovation opportunity for inclusive beauty brands to expand their market reach. - **Limited-edition Cosmetics for Enhanced Brand Appeal:** By releasing limited-edition collections, cosmetic brands have a unique opportunity to add a sense of excitement to their products and increase demand to boost revenue. - **Hybrid Makeup Products:** Creating dual-purpose makeup products, such as the Future Pop Star Sweet Lips overnight lip mask that also doubles as an innovative shimmer balm, offers a disruptive innovation opportunity for cosmetic companies to provide versatile, multi-functional products. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies have the opportunity to leverage collaborations and limited-edition collections to appeal to a broader range of consumers and drive revenue growth. - **Licensed Merchandise:** Partnering with popular cultural franchises, such as My Little Pony, creates an opportunity for licensed merchandise companies to expand into new markets with collaborative product lines. - **Fashion and Accessories:** Collaborative makeup collections with iconic characters can be used as an add-on or promotional item for fashion and accessories companies, attracting new fans and increasing brand visibility. ## Related on Trend Hunter - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Nostalgic Toy-Film-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pixars-toy-story.md) - [Nostalgic Cartoon-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pokmon-collection-1.md) - [Children's Show Makeup Collaborations](https://www.trendhunter.com/trends/glisten-cosmetics-x-teletubbies-collection.md) - [Princess-Themed Lip Glosses](https://www.trendhunter.com/trends/ultra-glossy-lip.md) - [Vibrant Summer Beauty Collections](https://www.trendhunter.com/trends/lilo-stitch-collection.md)