# TV Drama Fragrances Lottie London and Outer Banks Collaborated on Scents for Gen Z By Laura McQuarrie | Published 2024-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lottie-london-and-outer-banks References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/make-up-brand-lottie-london-breaks-into-fragrance) & [lottie.london](https://lottie.london/)  Cruelty-free and vegan brand Lottie London and Outer Banks previously collaborated in a six-piece Endless Summer collection that included a multi-purpose balm, dry oil, lip peptide and a palette for the face and eyes, and now, the [Gen Z](https://www.trendhunter.com/trends/everedens-new-scent-category)-favorite brand is debuting its first fragrance products in collaboration with the hit [Netflix](https://www.trendhunter.com/trends/byrd-x-outer-banks) program. The co-created Lottie London and Outer Banks 15% concentration eau de parfums include varieties like Paradise on Earth and Pogue Life, inspired by themes of summer and adventure from the hit streaming service drama focused on friends on the hunt for legendary treasure on an island. In the fragrance space, brands are creating uniquely expressive, ethical and environmentally friendly scents to cater to the growing demands and values of Gen Z perfume lovers who prioritize sustainability and individuality. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 70% | Activity: 82% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Gen Z Scent Personalization:** Brands are crafting unique, ethically-sourced fragrances that resonate with the individualistic and eco-conscious values of Gen Z consumers. - **Pop Culture Collaborations:** Popular entertainment series are teaming up with lifestyle brands to produce exclusive themed products that engage dedicated fanbases. - **Sustainability in Fragrance:** The fragrance industry is undergoing a shift towards cruelty-free, vegan, and environmentally friendly product lines to meet the ethical standards of modern consumers. ### Sectors Adopting This - **Beauty & Personal Care:** The beauty sector sees increasing demand for multi-purpose, eco-friendly cosmetics that align with contemporary consumer ethics. - **Entertainment & Licensing:** Entertainment companies are capitalizing on their IPs by collaborating with lifestyle brands to create merchandise that seamlessly integrates with their narrative worlds. - **Consumer Goods:** Consumer goods firms are innovating by integrating sustainability and personalized experiences into their product offerings to attract conscientious younger audiences. ## Related on Trend Hunter - [Reality Dating Fragrances](https://www.trendhunter.com/trends/love-island-eau-de-parfum.md) - [TV Series Fragrance Ranges](https://www.trendhunter.com/trends/scentbird-x-grosse-pointe-garden-society-collection.md) - [Character-Inspired Fragrance Collections](https://www.trendhunter.com/trends/characterinspired-fragrance-collections.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [TV Drama Grooming Capsules](https://www.trendhunter.com/trends/byrd-x-outer-banks.md) - [Collaborative Rom-Com Drama Scents](https://www.trendhunter.com/trends/emily-in-paris-holiday.md) - [Historical Series Fragrance Collections](https://www.trendhunter.com/trends/scentbird-x-outlander.md) - [Fragrance Layering Campaigns](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you.md) - [Evocative Everyday Fragrances](https://www.trendhunter.com/trends/modern-magic.md)