# Cherry Blossom Retailer Treats Lotteria Sakura Sweets Fair Offers Three Menu Items By Michael Hemsworth | Published 2025-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lotteria-sakura-sweets-fair References: [soranews24](https://soranews24.com/2025/02/08/sakura-season-begins-at-lotteria-japan-with-new-mochi-pie-and-parfait-shake/) & [lotteria.jp](http://www.lotteria.jp)  The impending arrival of March and springtime means consumers will start flocking to catch a glimpse of cherry blossoms, which is seeing many brands build on the excitement with new offerings like the [Lotteria Sakura Sweets Fair](https://www.trendhunter.com/trends/lotteria-burgers). The new treat menu from the convenience store retailer features three treats to choose from including the Sakura Parfait Shake, Sakura Shake and the [Sakura Mochi Pie](https://www.trendhunter.com/trends/ichigo-daifuku-pie), which each put a sweet, creamy and pink-hued profile in the spotlight. The Lotteria Sakura Sweets Fair treats are headed to the convenience store's various locations in Japan starting February 12 in the lead-up to the [cherry blossom season](https://www.trendhunter.com/trends/sakura-pistachio-chocolat-drink) and will be on the menu through late March. The items are priced competitively between 240 and 390 yen. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 41% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal-themed Menus:** Retailers are tapping into the cherry blossom season by offering limited-time themed products, creating an opportunity to boost customer engagement with nostalgia and cultural relevance. - **Flavor Innovation:** The introduction of sakura flavors highlights the trend of experimenting with unique taste profiles, challenging brands to create distinctive offerings that attract adventurous consumers. - **Limited-time Offerings:** The Sakura Sweets Fair exemplifies the rise of temporary, exclusive product launches that generate urgency and customer excitement, encouraging repeat visits and brand loyalty. ### Who This Affects Most - **Food and Beverage:** The industry is leveraging culturally significant events like cherry blossom season to introduce innovative offerings that cater to seasonal demand and enhance brand differentiation. - **Retail:** Retail businesses are adopting strategies that capitalize on seasonal trends by launching limited-time products, fostering consumer curiosity and driving sales during peak periods. - **Convenience Stores:** Convenience stores are becoming key players in delivering exclusive, seasonal products that fulfill immediate consumer desires while strengthening their competitive position. ## Related on Trend Hunter - [Sakura-Celebrating Refreshment Menus](https://www.trendhunter.com/trends/doutor-sakura-fair.md) - [Sakura-Flavored Hand Pies](https://www.trendhunter.com/trends/sakuramochi-pie.md) - [Floral Pinkish Springtime Donuts](https://www.trendhunter.com/trends/mister-donut-sakura-mochitto.md) - [Sakura Dessert Beverages](https://www.trendhunter.com/trends/sakura-treat.md) - [Pink Cherry Blossom Beverages](https://www.trendhunter.com/trends/chocolixer-cherry-blossom-full-bloom.md) - [Cherry Blossom Cafe Beverages](https://www.trendhunter.com/trends/sakura-treats.md) - [Floral Cafe Dessert Ranges](https://www.trendhunter.com/trends/starbucks-japan-cherry-blossom-collection.md) - [Celebratory Spring Blossom Donuts](https://www.trendhunter.com/trends/sakura-mochitto-doughnuts.md) - [Springtime Sakura Dessert Drinks](https://www.trendhunter.com/trends/sakura-matcha-with-sakura-jelly.md)