# Bauhaus-Inspired Juice Bottles This Concept for 'Lotte' Takes Cues from a German Design Movement By Laura McQuarrie | Published 2017-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lotte References: [thedieline](http://www.thedieline.com/blog/2017/9/13/lotte) Anastasia Bakusheva developed a conceptual packaging design for '[Lotte](https://www.trendhunter.com/trends/coolish),' a brand that offers natural, 100% organic juices. Although there are many bottled juice beverages that are packaged in a similar fashion, Lotte sets itself apart by embracing some of the qualities of the [Bauhaus](https://www.trendhunter.com/trends/botta-watches) design movement. Products in the range from Lotte include cranberry, orange, lemon and grape, each of which is distinguished by a [color-coded bottle](https://www.trendhunter.com/trends/jagermeister-x-pantone) and meaningful geometric icons. As Bakusheva describes: "the main colours are red, yellow, violet and orange which is similar to Bauhaus colours and make the design of the package more clean and bright." As a whole, the simple, minimalist bottles stand out against other juice bottles that favor softer, botanical designs. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Minimalist Packaging:** The concept of Bauhaus-inspired juice bottles demonstrates the trend of minimalist packaging, which offers a clean and bright design. - **Color-coded Branding:** The use of color-coded bottles in Lotte's juice range reflects the trend of color-coded branding, providing clear and distinguishable packaging for different flavors. - **Incorporating Geometric Icons:** The inclusion of meaningful geometric icons on the bottles aligns with the trend of incorporating visuals to enhance packaging design and communicate product attributes. ### Who This Affects Most - **Beverage Packaging:** The concept of Bauhaus-inspired juice bottles presents disruptive innovation opportunities in the beverage packaging industry, offering a unique visual aesthetic and branding approach. - **Organic Juice:** The Lotte brand's use of minimalist packaging with color-coded bottles and geometric icons represents a disruptive innovation opportunity in the organic juice industry, attracting customers with an appealing and distinctive visual identity. - **Graphic Design:** The concept of Bauhaus-inspired juice bottles showcases an opportunity for disruptive innovation in the graphic design industry, where minimalist, color-coded packaging with geometric icons can elevate branding efforts. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Sleek Monochrome Spirit Bottles](https://www.trendhunter.com/trends/jgermeister-and-pantone.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md)