# Missile-Shaped Mega Towers The Lotte Super Tower Will Be the Tallest Building in Asia By Katherinev123 | Published 2009-12-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lotte-super-tower References: [designscene.net](http://www.designscene.net/2009/12/lotte-super-tower-in-seoul.html) & [kpf](http://www.kpf.com/main.asp) The Lotte Super Tower in Seoul, Korea, isn’t complete yet, but when it is (in 2014), it will be the tallest structure in Asia and the second tallest in the entire world—next to the Burj Dubai. Designed by KPF, the Lotte Super Tower will be a 555-meter, 123-storey sky scraper that will serve as the Lotte Group’s new corporate headquarters. It will also be mixed-use as it will include a hotel, residences, retail, offices, and a connection to mass transit. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 39% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Vertical Cities:** The high demand for space in urban areas creates a trend for the development of mega towers that serve multiple purposes vertically. - **Mixed-use Architecture:** The incorporation of multiple functions into a single building creates a trend for eco-friendly urban design and efficient land use. - **Sky-scraping Hotels:** Towering hotels that provide luxurious experiences and stunning views of cities and landscapes create a trend for unique tourist destinations. ### Sectors Adopting This - **Real Estate:** The development of mega towers with mixed-use facilities creates opportunities for real estate companies to deliver innovative and sustainable solutions to meet the needs of modern urban communities. - **Hospitality:** The construction of sky-scraping hotels offers opportunities for hospitality companies to provide unique and awe-inspiring accommodations and experiences for travelers. - **Architecture and Engineering:** The design and construction of mega towers with complex engineering systems and sustainable features create opportunities for architectural and engineering firms to deliver innovative and challenging projects. ## Related on Trend Hunter - [Ski Resort Crystalline Skyscrapers](https://www.trendhunter.com/trends/trojena-ski-resort.md) - [Tallest Australian Skyscrapers](https://www.trendhunter.com/trends/one-park-lane.md) - [Greenery-Filled Skyscraper Terrarium](https://www.trendhunter.com/trends/terrarium-cheongdam.md) - [Cube-Shaped Skyscraper Buildings](https://www.trendhunter.com/trends/mukaab.md) - [Expansive NYC Tower Projects](https://www.trendhunter.com/trends/supertall-skyscraper-1.md) - [Future Urban Skyscrapers](https://www.trendhunter.com/trends/astra-skyscraper.md) - [Feminine Silhouette Tall Buildings](https://www.trendhunter.com/trends/telus-sky-tower.md) - [Lotus Plant-Inspired Skyscrapers](https://www.trendhunter.com/trends/one-future.md) - [White 3D-Printed Tower Buildings](https://www.trendhunter.com/trends/tor-alva.md)