# Vintage Eyewear Editorials L’Officiel Turkey's Lotte Koolen Photoshoot is an Homage to the 70s By Jana Pijak | Published 2015-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lotte-koolen-photoshoot References: [beautyscene.net](http://www.beautyscene.net/editorial/lotte-koolen-for-lofficiel-turkey-by-tugberk-acar/) & [lofficiel.tr](http://lofficiel.com.tr/) L’Officiel Turkey's March 2015 issue features a Lotte Koolen photoshoot that highlights the season's hottest eyewear looks. Drawing inspiration from the [70s](https://www.trendhunter.com/trends/sunski-strada), this image series celebrates [rounded and rimless sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita) along with more architectural and linear shades. Photographer Tugberk Acar captures the image series and works alongside stylist Asligul Arslanalp who dresses the model in a retro, suede suit. Hair styling for this Lotte Koolen photoshoot is courtesy of Yigithan Demiralp and makeup is the work of Baris Yilmaz. While Lotte's hair is slicked back in a low ponytail, her makeup is bare-faced and understated. She sports a peachy lip and mascara combo and lets her [retro eyewear](https://www.trendhunter.com/trends/tan-france-collection) take center stage by donning cosmetics that are not too over the top in their look. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 57% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Retro Eyewear:** The resurgence of vintage-inspired eyewear offers opportunities for brands to create new designs with a nostalgic twist. - **Architectural Sunglasses:** The trend towards more geometric and structured sunglasses opens up possibilities for innovative frame designs. - **Minimalist Makeup:** The move towards understated makeup allows for eyewear to be the focal point, creating opportunities for cosmetic companies to develop products that enhance natural beauty. ### Sectors Adopting This - **Eyewear:** Eyewear brands can capitalize on the demand for retro and architectural sunglasses by creating unique designs that embrace nostalgia and modern aesthetics. - **Fashion:** Fashion brands can incorporate retro eyewear into their collections, offering consumers a trendy and nostalgic accessory to complete their outfits. - **Cosmetics:** Cosmetic companies can develop minimalist makeup products that complement bold eyewear styles, catering to the growing demand for natural and effortless beauty. ## Related on Trend Hunter - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Exclusive Collaborative Eyewear Frames](https://www.trendhunter.com/trends/thierry-lasry-and-joanna-czech.md)