# Bizarre Chewing Gum Ads This Lotte Fit's Chewing Gum Ad Stars a Giant Cat By Rahul Kalvapalle | Published 2014-09-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lotte-fits-chewing-gum References: [ibtimes](http://www.ibtimes.co.uk/giant-cat-carries-sad-commuter-work-crazy-japanese-chewing-gum-advert-1441276) & [lotte.co.jp](http://lotte.co.jp/english/group/index.html) This Lotte Fit's chewing gum is one of the most bizarre and random ads on Japanese television, which really is saying something. The ad shows a disgruntled man catching the morning subway on his way to work. This is a common sight in Japan, where the journey to work can be painfully long and arduous. The ad aims to show that chewing gum can make the commute a more pleasant experience. When the protagonist chews a piece of gun, a massive cat appears and picks the man up. While the man is understandably shocked at first, he then begins to enjoy the experience of being carried around the city by a massive cat. The cat then disappears after 50 minutes -- the exact duration of the Lotte Fit's chewing gum's effect. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Bizarre Chewing Gum Ads:** Opportunity for unconventional and attention-grabbing advertising strategies. - **Random Japanese Television Ads:** Potential for creating unexpected and memorable commercials to captivate viewers. - **Enhancing Commute Experience:** Potential to explore products or services that can make daily commutes more enjoyable and less stressful. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunities for advertising agencies to create unique and entertaining campaigns. - **Television:** Opportunity for broadcasters to experiment with unconventional advertising formats and engage their audience. - **Commuter Goods:** Potential for companies to develop products specifically designed to enhance the daily commute experience. ## Related on Trend Hunter - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Color-Changing Chewing Gums](https://www.trendhunter.com/trends/chupa-chups-magic-cubes.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Fun-Loving Mascots](https://www.trendhunter.com/trends/chewbie.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Music Producer Gum Campaigns](https://www.trendhunter.com/trends/5-gum-and-zedd.md)