# Lotta Jansdotter Klara Totes By Fashion Spy | Published 2007-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lotta-jansdotter-klara-totes References: [outblush](http://www.outblush.com/women/fashion/handbags/lotta-jansdotter-klara-tote/) & [designpublic](http://www.designpublic.com/shop/lotta-jansdotter/6680) Thise [cute cotton bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials) were designed by Lotta Jansdotter, a Swedish born designer who now works out of New York. You can puchase a bag via Design Public for $76. More about Lotta from Design Public: "Lotta has both a deep appreciation for nature's limitless beauty and a love for modern urban style. The balance between these two worlds is unequivocally present in Lotta's [contemporary organic designs](https://www.trendhunter.com/trends/lighthouses-of-lake-erie)." **Implications** - Consumers are looking for ways to stay connected to nature to balance out the growing number of advances in technology. Products that offer a way to stay connected to organic elements are appealing to modern-day customers who want to stay environmentally friendly in their contemporary lives. Companies could create their items with sustainable methods in order to attract more buyers. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 70% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Products:** Consumers are looking for ways to stay environmentally friendly in their contemporary lives by utilizing sustainable products. - **Connecting to Nature:** Customers want to stay connected to organic elements in their modern-day lives, creating opportunities for products that balance technology with nature. - **Contemporary Organic Designs:** Balance between modern urban style and nature's limitless beauty is what customers look for in contemporary organic designs. ### Where This Applies - **Fashion and Accessories:** Sustainable and eco-friendly fashion products are becoming increasingly popular among conscious consumers. - **Interior Design:** Contemporary organic designs in home decor and furniture offer opportunities for brands to appeal to customers wanting to stay connected to nature. - **Consumer Goods:** Creating sustainable, eco-friendly products in various industries such as tech gadgets, kitchenware, etc. could attract more buyers looking for environmentally friendly products. ## Related on Trend Hunter - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Technical Modular Tote Bags](https://www.trendhunter.com/trends/doquintin.md) - [Nature-Inspired 3D-Printed Handbags](https://www.trendhunter.com/trends/julia-koerner.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Vibrant Butterfly Bags](https://www.trendhunter.com/trends/tyler-mcgillivary-2.md) - [Vibrant City-Themed Handbags](https://www.trendhunter.com/trends/the-city-tote.md) - [Stylish Poppy-Inspired Cooler Bags](https://www.trendhunter.com/trends/poppy-collection.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md)