# Lottery-Winning Ads The Loto Francaise des Jeux 'Jacuzzi Delivery' Commercial is Every Man's Dream By Allison Love | Published 2010-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/loto-francaise-des-jeux References: [adsoftheworld](http://adsoftheworld.com/media/tv/loto_francaise_des_jeux_jacuzzi_delivery) The 'Jacuzzi Delivery' ad from the Loto Française des Jeux is a clever commercial that shows just how great [winning the lottery](https://www.trendhunter.com/trends/the-big-reward) would really be. Between chilling poolside in a brand new mansion or in a jacuzzi on a boat two beautiful women, the Loto Française des Jeux has hit the nail on the head in terms of dreams and aspirations coming true. Gotta love [commercials where dreams become reality](https://www.trendhunter.com/trends/league-losers) -- even though this wouldn't be the case for most of us. That's why it's called a lottery. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 73% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Lottery-winning Ads:** The trend of lottery-winning ads that showcase a lavish lifestyle and immediate gratification of desires. - **Aspirational Marketing:** The trend of companies using aspirational marketing to promote products by showing the potential for a lavish lifestyle and immediate gratification of desires. - **Luxury Marketing:** The trend of companies utilizing luxury marketing to promote products by showcasing a lavish lifestyle and immediate gratification of desires. ### Sectors Adopting This - **Lottery Industry:** The lottery industry has an opportunity for disruptive innovation by incorporating unique marketing campaigns that highlight the aspirational lifestyle and immediate gratification of desires as a benefit of winning a lottery. - **Advertising Industry:** The advertising industry has an opportunity for disruptive innovation by developing more creative and aspirational ads that promote products in a way that resonates with consumer desires and aspirations. - **Luxury Goods Industry:** The luxury goods industry has the opportunity for disruptive innovation by designing campaigns that showcase the use of their products in a lavish lifestyle and use aspirational marketing to broaden their customer base. ## Related on Trend Hunter - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Game Day Laundry Campaigns](https://www.trendhunter.com/trends/washerdryer-set.md) - [Big Game Contest Ads](https://www.trendhunter.com/trends/turbotax-1.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md)