# Eczema-Friendly Body Lotions This Body Lotion for Eczema-Prone Skin Supports the Microbiome By Laura McQuarrie | Published 2023-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lotion-for-eczemaprone-skin References: [prweb](https://www.prweb.com/releases/2023/3/prweb19188459.htm) & [gladskin](https://gladskin.com/products/eczemact-body-lotion-eczema-prone-skin) Eczema skincare brand [Gladskin](https://www.trendhunter.com/trends/biome-balancing-gel) launched a new body lotion for eczema-prone skin that helps to maintain and repair the skin barrier. The international brand is known for its breakthrough endolysin technology, which addresses the [skin microbiome's role in eczema symptoms](https://www.trendhunter.com/trends/microbiome-friendly-eczema), and its minimally formulated, hypoallergenic and fragrance-free Eczemact Body Lotion delivers 24-hour hydration to dry, itchy and dehydrated skin. The popularity of whole-body skincare has been on the rise in recent years, as people become more aware of the importance of taking care of their skin from head to toe. A desire for holistic wellness and self-care, as well as an increased focus on natural and sustainable products, is creating a heightened demand for whole-body skincare products. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 69% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Whole-body Skincare:** A trend towards caring for the skin from head to toe is creating opportunity to develop and market whole-body skincare products. - **Microbiome-focused Skincare:** The use of microbiome-focused technology for skincare can create a disruptive innovation opportunity in the industry. - **Hypoallergenic and Fragrance-free Products:** A trend towards hypoallergenic and fragrance-free products presents an opportunity to create and market skincare products for sensitive skin. ### Industries Being Reshaped - **Skincare:** Skincare companies can improve their offerings by incorporating microbiome-focused technology and producing hypoallergenic and fragrance-free products. - **Health and Wellness:** The trend towards whole-body skincare and an interest in natural and sustainable products presents an opportunity for health and wellness companies to develop holistic skincare solutions. - **Dermatology:** Dermatology companies can improve their eczema treatment options by incorporating microbiome-focused technology and producing hypoallergenic and fragrance-free products. ## Related on Trend Hunter - [Eczema-Friendly Dry Skin Lotions](https://www.trendhunter.com/trends/dry-skin-lotion.md) - [Professional-Quality Soothing Lotions](https://www.trendhunter.com/trends/eucerin-eczema-relief-hydrogel.md) - [Hypoallergenic Body Washes](https://www.trendhunter.com/trends/sos-rescue-relief-body-wash.md) - [Children's Skincare Ranges](https://www.trendhunter.com/trends/happy-little-bodies.md) - [Biome Balancing Gels](https://www.trendhunter.com/trends/biome-balancing-gel.md) - [Colloidal Oatmeal Eczema Balms](https://www.trendhunter.com/trends/aveeno-eczema-care.md) - [Barrier-Boosting Bodycare](https://www.trendhunter.com/trends/byoma-body.md) - [Steroid-Free Eczema Skincare](https://www.trendhunter.com/trends/skinfix-eczema-trio.md) - [Skincare-Inspired Body Lotions](https://www.trendhunter.com/trends/essentially-enriched-body-lotion.md)