# Crimson Bottle Facelifts Lot 96 Rebrands with Sultry Red Labeling and a Sexy Shape By Jason Soy | Published 2011-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lot-96 References: [lovelypackage](http://lovelypackage.com/lot-96-3/) & [voiceboxcreative](http://voiceboxcreative.com/#/projects/) If a woman throws on a new sexy red dress, males and females are sure to take notice, and that's exactly the concept Lot 96 has adopted in the [rebranding of their wine bottles](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz). Featuring crimson labels and a [new sleek bottle shape](https://www.trendhunter.com/trends/bottle-and-packaging-redesign), the new Lot 96 bottles are sure to make all the other wine bottles surround this stunner super jealous. The classy rebranding of Lot 96 products was done by Voicebox Creative. They wanted to reflect the bold history of the company with equally vibrant visual aesthetics for the bottles' physical design. **Implications** - Consumers frequently buy products based on its packaging because they feel an item's branding is representative of how much care and effort is put into the product's overall quality. Corporations looking to gain a competitive edge over their peers may consider focusing their efforts on creating [attractive product packaging](https://www.trendhunter.com/trends/fruit-bliss). ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sultry Design:** Opportunity for designers to create visually appealing packaging that reflects the bold history and vibrant aesthetics of a product. - **Packaging Influence:** Corporations can leverage attractive product packaging as a strategy to gain a competitive edge and enhance perceived quality. - **Branding Impact:** Consumers' preference for well-designed packaging presents opportunities for companies to rebrand and refresh their product image. ### Who This Affects Most - **Graphic Design:** Graphic designers have the chance to create visually stunning packaging that captures consumers' attention and enhances brand perception. - **Consumer Goods:** Companies in the consumer goods industry can differentiate themselves by investing in attractive packaging designs that resonate with customers. - **Marketing and Advertising:** Marketing and advertising professionals can assist companies in leveraging packaging design as a strategic tool for brand positioning and market differentiation. ## Related on Trend Hunter - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md)