# Untimely GPS Ad Campaigns Garmin Warns of the Consequences of Being Lost & Late By Vincent Salera | Published 2009-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lostvertising-with-garmin-gps-your-life-will-take-the-right-direction References: [adsoftheworld](http://adsoftheworld.com/media/print/garmin_gps_proposal) It’s true that life can sometimes take you in the wrong direction; these ads for [Garmin](https://www.trendhunter.com/trends/google-maps-navigation) GPS really make that message loud and clear. I love the [sense of humor](https://www.trendhunter.com/trends/engineered-for-whatever) used in all three ads. The young man who arrived “years” too late to propose to his girlfriend because he [got lost](https://www.trendhunter.com/trends/holiday-relief) is an absolute hoot! The ads were created by Tri-C Communications, Bangkok with creative direction by Boonsunh Chalard, Wesaratt Sangkawanitt and Sarut Ekwisahn; the copy was written by Suphat Bhandharangsri. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Humorous Ad Campaigns:** Opportunity for brands to create funny and memorable advertisements. - **Emphasizing Consequences:** Brands can highlight the negative outcomes of certain scenarios to promote their products. - **Navigational Technology:** Potential for advancements in GPS technology to prevent people from getting lost. ### Who This Affects Most - **Advertising:** Opportunities for agencies to develop creative and humorous ad campaigns for clients. - **Consumer Electronics:** Advancements in GPS technology can provide new opportunities for companies in the consumer electronics industry. - **Travel and Tourism:** Enhanced navigational technology can improve the travel experience and reduce instances of getting lost for travelers. ## Related on Trend Hunter - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Brand Campaigns](https://www.trendhunter.com/trends/ikea-rewards-program.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Navigational Protein Bars](https://www.trendhunter.com/trends/perfect-bar-impostor.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)