# Kitschy Lounging Spreads Lost Weekend by Miles Aldridge in Wallpaper September 2011 By Katherinev123 | Published 2011-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lost-weekend-by-miles-aldridge References: [designscene.net](http://www.designscene.net/category/photography/miles-aldridge) & [wallpaper](http://wallpaper.com) A colorful backdrop and [50s styling](https://www.trendhunter.com/trends/hollywood-breakfast-club) sets the stage for ‘Lost Weekend’ by Miles Aldridge, a kitschy spread featured in the September 2011 issue of Wallpaper magazine and edited by fashion editor Beth Fenton. Leading fashion photographer Miles Aldridge captures lovely IMG model Shirley Mallmann in this bright and fun photo series, which also features a cameo of the photographer himself. Wearing pieces from designers such as Marc Jacobs, Bottega Veneta, Tom Ford and Hermes, Mallmann poses against a [vibrant backdrop](https://www.trendhunter.com/trends/colorama) that includes hot pink lounge chairs and candy-colored walls. These set pieces were actually part of the [Greenbrier resort](https://www.trendhunter.com/trends/golden-hour-getaway-collection) in West Virginia, where the shoot was held. The video here offers a look into ‘Lost Weekend’ by Miles Aldridge and features the designer discussing his inspiration for the shoot. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Backdrops in Fashion Photography:** Using bold color schemes and vibrant backgrounds in fashion photography offers brands an opportunity to stand out and create eye-catching content for social media. - **Retro-inspired Fashion:** Embracing vintage fashion styles from the 50s can provide a disruptive edge to fashion brands in a world of ever-changing trends. - **Incorporating Personalities in Fashion Spreads:** Showcasing the personalities of models and photographers in fashion spreads can create a deeper connection with consumers and set a brand apart from competitors. ### Sectors Adopting This - **Fashion Industry:** Using bold color schemes and retro-inspired fashion in photo spreads can help fashion brands create a unique identity and stand out in a competitive marketplace. - **Photography Industry:** Incorporating personal perspectives and creativity into fashion photography can create opportunities for photographers to differentiate themselves and attract more clients. - **Hospitality Industry:** Renting out colorful, retro-inspired spaces for fashion shoots and events can be a lucrative opportunity for hotels and resorts to use their facilities in unique and creative ways. ## Related on Trend Hunter - [Fashion Designer-Decorated Homes](https://www.trendhunter.com/trends/miles-c-bates.md) - [Marble-Patterned Interiors](https://www.trendhunter.com/trends/psychedelic-interior.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Luxuriously Artistic Homes](https://www.trendhunter.com/trends/child-studio1.md) - [70s-Themed Tiled Furniture](https://www.trendhunter.com/trends/amore-mio.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md)