# Lonesome Landscapes 'Lost Time' from PXY Stirs Up Strong Emotions By Allison Love | Published 2010-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lost-time References: [behance.net](http://www.behance.net/gallery/LOST-TIME/608830) & [behance.net](http://www.behance.net/pxyvision) The 'Lost Time' collection of photos from PXY definitely stirs up some strong emotions. The images evoke loneliness and sadness within the viewer; in particular, the empty swing and abandoned warehouse seem like they were purposely forgotten or ignored by someone. The beautiful lighting and clarity of the photos make the 'Lost Time' collection even more powerful. See some shots from this set above. **Implications** - Consumers are increasingly [nostalgic for a bygone era](https://www.trendhunter.com/trends/back-to-basics-ii) when things were perceived to be far simpler. The [use of nostalgia in ad campaigns](https://www.trendhunter.com/trends/kristofferson-san-pablo) is a powerfully motivator for consumers. Companies should consider different demographics and how nostalgia might differ in order to execute effective ads. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 86% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Nostalgia Advertising:** Using nostalgia in ad campaigns as a powerful motivator for consumers. - **Emotional Photography:** Creating images that evoke strong emotions in the viewer. - **Abandoned Spaces:** Exploring the beauty and storytelling potential of forgotten and ignored places. ### Who This Affects Most - **Advertising:** Utilizing nostalgia as a marketing strategy to connect with consumers. - **Photography:** Creating emotional and powerful images that resonate with viewers. - **Urban Exploration:** Discovering and documenting abandoned spaces for artistic and storytelling purposes. ## Related on Trend Hunter - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Scent-Powered Photo Devices](https://www.trendhunter.com/trends/scent-stimulation-device.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Forgotten Theme-Park Art Exhibitions](https://www.trendhunter.com/trends/forgotten-fantasy.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Emotional Light Sculptures](https://www.trendhunter.com/trends/miror-collection.md) - [Immersive Light Exhibits](https://www.trendhunter.com/trends/spencer-finch.md)