# Barista-Quality Canned Coffees These Lost Sheep Coffee Iced Drinks Come in Two Options By Michael Hemsworth | Published 2024-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lost-sheep-coffee-iced-drinks References: [betterretailing](https://www.betterretailing.com/br/product-news/new-rtd-coffee-duo-from-lost-sheep/) & [lostsheepcoffee](http://www.lostsheepcoffee.com/)  These new Lost Sheep Coffee Iced drinks are being launched by the UK-based coffee roaster as its first foray into the [ready-to-drink (RTD) market](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes) to provide consumers with a barista-grade refreshment to enjoy. The products include the Iced Latte and Iced Mocha drinks, which are both crafted with the brand's [Get To The Hopper](https://www.trendhunter.com/trends/espresso-coffee-concentrates) coffee that consists of Brazilian and Columbian beans. The drinks are both crafted with skimmed milk and come in at less than 85-calories per can to make them a permissible option for a wide range of consumers to enjoy. Founder Stuart Wilson spoke on the new Lost Sheep Coffee Iced drinks saying, "With [Gen Z](https://www.trendhunter.com/trends/arctic-frappe) consumers more likely to drink ready to drink coffee than hot coffee, the category is buzzing, yet right now in the UK there isn’t another brand using ‘farm-to-can’ traceable, speciality grade beans in a ready to drink milk-based coffee format. We want to be the first to do this, making fully traceable, speciality grade coffee more accessible to a new generation of coffee lovers." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 24% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **RTD Coffee Expansion:** Fast-growing ready-to-drink coffee market presents the opportunity to introduce premium, traceable specialty grades as seen with Lost Sheep Coffee. - **Calorie-conscious Beverages:** Health-conscious consumers are driving demand for low-calorie beverage options that do not compromise on taste or quality. - **Gen Z Beverage Preferences:** With Gen Z favoring RTD coffee over traditional hot coffee, brands can capture this demographic with innovative, on-the-go coffee solutions. ### Sectors Adopting This - **Beverage Industry:** The introduction of barista-quality, traceable RTD coffees broadens the scope for premium offerings within the beverage sector. - **Health & Wellness:** Low-calorie, quality beverages cater to the growing segment of health-conscious individuals within this expanding industry. - **Specialty Coffee:** Integrating specialty-grade beans in convenient formats bridges the gap between artisanal coffee experiences and everyday consumer access. ## Related on Trend Hunter - [Traceable Iced Caramel Lattes](https://www.trendhunter.com/trends/iced-caramel-latte.md) - [Traceable Espresso Coffee Concentrates](https://www.trendhunter.com/trends/espresso-coffee-concentrates.md) - [Canned Cafe-Inspired Coffees](https://www.trendhunter.com/trends/nescaf-iced-latte-drinks.md) - [Italian Cafe-Inspired Canned Coffees](https://www.trendhunter.com/trends/lavazza-iced-ready-to-drink.md) - [Canned Japanese Lattes](https://www.trendhunter.com/trends/ueshima-coffee-company.md) - [Canned Plant-Based Coffee Drinks](https://www.trendhunter.com/trends/oatly-iced-coffees.md) - [Dairy-Free Ready-to-Drink Iced Coffees](https://www.trendhunter.com/trends/iced-coffee-range.md) - [Ready-to-Drink Canned Coffee Lattes](https://www.trendhunter.com/trends/iced-coffee-lattes.md) - [RTD Canned Coffees](https://www.trendhunter.com/trends/iced-latte-pilot.md)