# Indoor Lagoon Adventures Captain Morgan's Lost Lagoon Offers a "Delicious Journey of Discovery" By Laura McQuarrie | Published 2019-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lost-lagoon References: [bompasandparr](http://bompasandparr.com/projects/view/lost-lagoon/) & [lostlagoon.org](https://www.lostlagoon.org/) Beginning in February, Captain Morgan will be inviting people in London to its Lost Lagoon and "a delicious journey of discovery" that lets consumers step into a fantastical imagining of Captain Henry Morgan's world. Those with a taste for adventure will be challenged to navigate their way through the world's largest [indoor lagoon by boat](https://www.trendhunter.com/trends/floating-escape-room) to a series of islands. Throughout the immersive, theatrical experience, event-goers will be creatively challenged and treated to rum-based rations as they learn about what it takes to make a fine rum punch. With the final recipe secured, guests will venture on to find the bounty, an island party palace generously stocked with [rum-based drinks](https://www.trendhunter.com/trends/bacard-passionfruit), a whirlpool cocktail station, plus plenty of beach-inspired food and entertainment inspired by [tiki culture](https://www.trendhunter.com/trends/carnival-oasis-2024). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 64% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Experiences:** Disruptive innovation opportunity: Creating immersive and theatrical experiences that transport consumers into fantastical worlds. - **Experiential Marketing:** Disruptive innovation opportunity: Leveraging interactive and immersive experiences to engage consumers and create lasting brand impressions. - **Culinary Adventures:** Disruptive innovation opportunity: Designing unique culinary experiences that combine entertainment, education, and gastronomy to captivate consumers. ### Sectors Adopting This - **Hospitality:** Disruptive innovation opportunity: Incorporating immersive experiences and experiential marketing to enhance guest satisfaction and create memorable stays. - **Food and Beverage:** Disruptive innovation opportunity: Developing innovative culinary adventures that offer consumers unique and immersive dining experiences. - **Travel and Tourism:** Disruptive innovation opportunity: Creating themed attractions and experiences that enhance the travel and tourism sector and attract a wider audience. ## Related on Trend Hunter - [Drink Coaster Phone Cases](https://www.trendhunter.com/trends/ultimate-signalfree-party.md) - [Boldly Black Spiced Rums](https://www.trendhunter.com/trends/black-spiced-rums.md) - [Film-Inspired Rum Bottles](https://www.trendhunter.com/trends/captain-morgan-x-m3gan-20.md) - [Oceanic Rum Spirits](https://www.trendhunter.com/trends/rum-distilled-at-sea.md) - [Cocktail-Inspired Malt Beverages](https://www.trendhunter.com/trends/captain-morgan-sliced.md) - [Chili Lime Rums](https://www.trendhunter.com/trends/captain-morgan-sweet-chili-lime.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Rebranded Horror-Inspired Cocktail Kits](https://www.trendhunter.com/trends/unique-kit.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md)