# Flowered Coif Fashion Lost in Reverie by Kate Edwards is in a Colorful Trance By Sarah Robson | Published 2012-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lost-in-reverie-by-kate-edwards References: [bentrovatoblog](http://bentrovatoblog.com/photography/lost-reverie-kate-edwards/) & [kateedwardsphotography](http://kateedwardsphotography.com/) Lost in Reverie by Kate Edwards features model Liv O’Driscoll at IMG Models. The model is captured in an [enchanted dreamlike state](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) wearing [exaggerated flower headpieces](https://www.trendhunter.com/trends/eva-green) in her braided coif. She is styled by Souley LO wearing a white blouse, asymmetrical gowns, dress pants and a black pencil skirt. Makeup artist Ana Lucca painted the model's lips red and green, used smokey eyeshadow and penciled in her eyebrows with Lime Crime Makeup. The editorial uses a wide range of colors that create a whimsical and fantasy world. Kate Edwards is a New York-based photographer who graduated from the [Parsons](https://www.trendhunter.com/trends/digital-fashion-course) school for photography, and this is her first story for the Ben Trovato blog. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 71% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Exaggerated Flower Headpieces:** An innovation opportunity may be creating new and/or sustainable materials to use in the making of flower headpieces and expanding the market by adding versatility to its designs. - **Fantasy World Photographic Editorial:** An innovation opportunity may be exploring augmented and virtual reality technology to create interactive fashion editorials and reaching untapped audiences. - **Whimsical and Colorful Makeup:** An innovation opportunity may be creating cruelty-free makeup lines that cater to a wider range of skin tones and preferences to reach a new market. ### Industries Being Reshaped - **Fashion Industry:** The use of sustainable materials in dressmaking to create clothing that is both luxurious and environmentally friendly. - **Beauty Industry:** Innovations in makeup materials and design to expand the market and provide more choices for consumers, as well as developing new technologies for creating cruelty-free makeup. - **Photography Industry:** Innovations in augmented/virtual reality technology to create more immersive and interactive photographic experiences, expanding the reach of fashion photography beyond traditional mediums. ## Related on Trend Hunter - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)