# Enchanted Ethereal Editorials The Simon Gao Lost in Elysium Collection Tells a Fantastical Story By Summer Luu | Published 2011-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lost-in-elysium References: [fashiongonerogue](http://fashiongonerogue.com/nina-pavlynyuk-teresa-yeh-lost-elysium/) & [teresayeh](http://www.teresayeh.com/) Photographer Teresa Yeh creates a fantastical lookbook for the new Lost in Elysium collection by Simon Gao. The latest looks are captured in a misty, lush forest, speckled with wild flowers in the background, creating an illusion that is very dreamlike and hazy. Model Nina Pavlynuk looks like a pixie princess, dressed in layered tulle frocks and sheer blouses. One of my favorite pieces is the nude shirt dotted with gems and pearls, giving off gleam and shine as the beads shimmer in the light. The ensembles take you away to a fairytale land, far, far, away. The lookbook showcasing the latest Lost in Elysium collection by Simon Gao was styled by Wei Qiao, with makeup by Jay Lee. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Fantasy Fashion Photography:** Opportunity for clothing brands to create out-of-the-box marketing campaigns using dreamlike environments and whimsical fashion. - **Magical Storytelling:** Opportunity for creative agencies to help brands tell enchanting stories through visually stunning content to captivate audiences. - **Fairy Tale Fashion:** Opportunity for designers to experiment with unconventional designs and materials to create unique, fantastical fashion that stands out in the market. ### Who This Affects Most - **Fashion and Apparel:** Opportunity for the fashion industry to leverage fantasy and storytelling in order to create captivating and imaginative marketing campaigns. - **Photography:** Opportunity for photographers to experiment with fantastical environments and unique concepts to produce captivating visual content for fashion brands. - **Creative Agencies:** Opportunity for creative agencies to work with fashion brands in order to tell captivating stories through visually stunning content. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)