# Mixed-Reality Music Festivals Lost Horizon is a Virtual, Interactive, Multi-Stage Event By Laura McQuarrie | Published 2020-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lost-horizon References: [campaignlive](https://www.campaignlive.co.uk/article/glastonburys-shangri-la-creates-vr-music-arts-festival-lost-horizon/1685845) & [losthorizonfestival](https://www.losthorizonfestival.com/) The team behind Glastonbury’s Shangri-La teamed up with VRJAM and Sansar to create a free [mixed-reality festival](https://www.trendhunter.com/trends/mixedreality-theme-park) called Lost Horizon that can be explored with a computer, VR or a mobile app. The virtual summer festival is being touted as the largest music and arts festival of its kind to be hosted in [virtual reality](https://www.trendhunter.com/trends/a-conversation-with-the-sun), and it will set itself apart with multiple stages and an impressive list of music acts, DJs and artists. Those who attend the [digital festival](https://www.trendhunter.com/trends/tomorrowland-brasil) are free to explore and interact with one another, and much like visiting a similar event in person, they can see the acts from different viewpoints. Although Glastonbury’s 50th anniversary event needed to be cancelled due to the global pandemic, this two-day event offers a new way for people to experience live entertainment. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 42% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Mixed-reality Events:** Opportunity for businesses to create immersive virtual experiences for music festivals and other live events. - **Virtual Reality Technology:** Opportunity to develop and improve VR technology for more realistic and interactive experiences. - **Digital Entertainment Experiences:** Opportunity to innovate and create new forms of digital entertainment that can be accessed remotely. ### Where This Applies - **Music and Arts:** Disruptive innovation opportunity for the music and arts industry to reach larger audiences through virtual reality experiences. - **Virtual Reality Development:** Disruptive innovation opportunity for companies to develop and enhance virtual reality technology for various applications. - **Streaming and Digital Platforms:** Opportunity for streaming and digital platforms to collaborate with festivals and artists to deliver virtual entertainment experiences to audiences worldwide. ## Related on Trend Hunter - [Metaverse Music Festivals](https://www.trendhunter.com/trends/metaverse-festival.md) - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/le-phoque-off.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/kids-relief-music-festival.md) - [Immersive Virtual Reality Concerts](https://www.trendhunter.com/trends/immersion-vr.md) - [Phone-Free Festivals](https://www.trendhunter.com/trends/phonefree-festival.md) - [Interactive Metaverse Pop Concerts](https://www.trendhunter.com/trends/the-chainsmokers.md) - [NYE Party Metaverses](https://www.trendhunter.com/trends/vnye.md) - [Musician-Themed Online Games](https://www.trendhunter.com/trends/fortnite-festival.md)