# Lost Item Ride Share Ads Uber Canada unveils 2022 Lost & Found Index By Grace Mahas | Published 2022-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lost-found-index References: [youtube](https://www.youtube.com/watch?v=OYGxBmoNODc&feature=emb_title) & [uber](https://www.uber.com/en-CA/newsroom/2022-uber-canada-lost-found-index/)  In anticipation of the busiest travel time of the year -- summer, [Uber Canada](https://www.trendhunter.com/trends/uber-rent) recently unveiled the Lost & Found Index and explains how to retrieve lost items. Every year, the ride share company shares the list of most commonly forgotten and unique lost items. As expected, phones, [wallets](https://www.trendhunter.com/trends/The-Lost-Wallet-Board), and keys are the three most commonly forgotten items, respectively. Some of the most unique items lost include gold teeth in Toronto, a submarine sandwich in Halifax, and a Labradorite crystal in Winnipeg. Another interesting fact revealed in the Lost & Found Index is that the most forgetful day and time in Canada is Saturdays at 9 pm. Uber also shares how riders can retrieve any lost items. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 29% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Lost & Found Index:** The creation of a Lost & Found Index by ride share companies to highlight commonly misplaced items and facilitate their retrieval could be implemented by other transportation services. - **Unique Lost Items:** The identification of unique lost items can provide insight into the emerging and niche product trends in different regions. - **Forgetful Day and Time:** The analysis of forgetful days and times can allow for targeted advertising and outreach to remind customers to take precautions with their belongings. ### Industries Being Reshaped - **Ride Share Services:** Ride share services can incorporate Lost & Found Indices as an added feature to improve customer experience and loyalty. - **Transportation and Logistics:** Transportation and logistics companies can use the information gathered from Lost & Found Indices to better understand their customers and target marketing and advertising to them. - **Consumer Goods:** Consumer goods companies can analyze unique lost items to identify emerging and niche product trends and incorporate these into their marketing and production strategies. ## Related on Trend Hunter - [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md) - [Post-Vacation Task Helpers](https://www.trendhunter.com/trends/kayak-and-taskrabbit.md) - [Oversized Ride-Share Solutions](https://www.trendhunter.com/trends/uber-6.md) - [Festive Rideshare Booths](https://www.trendhunter.com/trends/naughty-or-nice-booth.md) - [On-Demand Festive Deliveries](https://www.trendhunter.com/trends/uber-holiday-hub.md) - [Trackable Package Return Programs](https://www.trendhunter.com/trends/uber-5.md) - [Mini Luggage-Compatible Trackers](https://www.trendhunter.com/trends/airtag.md) - [Electric Ride Share Apps](https://www.trendhunter.com/trends/comfort-electric.md) - [Rideshare Security Features](https://www.trendhunter.com/trends/uber-audio-recording.md)