# Artful Americana Fragrances Dossier Made Its First Celebrity Fragrance, Lost Americana, with mgk By Laura McQuarrie | Published 2025-10-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lost-americana References: [vice](https://www.vice.com/en/article/you-can-now-smell-exactly-like-machine-gun-kelly-if-thats-something-youre-interested-in/) & [trydossier](https://trydossier.ca/products/lost-americana?srsltid=AfmBOooF-_IUGKnxCu897hIWnJUm3Ddo4mnca4wbTBDJ-Xj1tQVGk6K5) [Dossier](https://www.trendhunter.com/trends/dossier), the designer-inspired perfume brand known for creating and selling premium scents without excessive markups, announced its first-ever [celebrity fragrance](https://www.trendhunter.com/trends/summer-mink), Lost Americana. Developed with mgk and inspired by the artist's Lost Americana album of the same name, the genderless fragrance expands Dossier's Originals line with a scent that's rich, earthy and spicy. Initially, the nostalgic, 90s-inspired eau de parfum opens with a swirl of [smoky incense](https://www.trendhunter.com/trends/smoky-gourmand-fragrance) and sweet almond, lifted by a flirtatious kick of pink pepper and an intangible note of “love.” As it settles, warm spices and rich resins melt into a smooth base of suede, chocolate, and vanilla, conjuring long-forgotten memories of vintage velvet chokers, dimly lit cafes, and after-hours mixtapes. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 85% | Activity: 91% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Celebrity-collaborative Fragrances:** The rise of celebrity-collaborations in fragrance creation offers a fresh avenue to engage fans by merging scent experiences with celebrity personas. - **Genderless Fragrance Movement:** An increasing shift towards gender-neutral fragrances broadens market appeal and challenges traditional gender norms in the perfume industry. - **Nostalgia-inspired Scent Profiles:** Crafting fragrances that evoke specific eras or cultural moments taps into consumer desires for personalized, memory-driven scent experiences. ### Who This Affects Most - **Personalized Perfume Industry:** Developing personalized and memory-driven fragrances unlocks opportunities for tailored scent solutions that resonate on a personal level. - **Celebrity-branded Merchandise:** Expanding celebrity brands into perfume offers new revenue streams while enhancing brand storytelling through sensory experiences. - **Gender-neutral Beauty Products:** Creating inclusive and gender-neutral beauty and fragrance products aligns with evolving consumer values focused on diversity and inclusivity. ## Related on Trend Hunter - [Designer Dupe Fragrance Expansions](https://www.trendhunter.com/trends/dossier.md) - [Digitally Native Fragrance Stores](https://www.trendhunter.com/trends/dossier-flagship-boutique.md) - [Romantic Musk Fragrances](https://www.trendhunter.com/trends/dossier-free-the-musk.md) - [Fragrance Advent Calendars](https://www.trendhunter.com/trends/fragrance-advent-calendar.md) - [Elevated Dessert-Inspired Fragrances](https://www.trendhunter.com/trends/gourmand-caramel.md) - [Fragrant Americana Collabs](https://www.trendhunter.com/trends/the-cherry-collection.md) - [Hidden Identity-Inspired Perfumes](https://www.trendhunter.com/trends/the-maker-alias.md) - [Romantic Fragrance Duos](https://www.trendhunter.com/trends/fugazzi-x-borntostandout.md) - [Country Music Star-Inspired Fragrances](https://www.trendhunter.com/trends/scent-beauty.md)