# Humorous Meatless Breakfast Ads Colton Underwood and Morningstar Debut 'Lose Your Veginity' Ads By Grace Mahas | Published 2019-08-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lose-your-veginity References: [vegnews](https://vegnews.com/2019/8/the-bachelor-star-colton-underwood-partners-with-morningstar-to-promote-meatless-breakfast) & [morningstarfarms](https://www.morningstarfarms.com/) [MorningStar Farms](https://www.trendhunter.com/trends/stadium-foods), a division of [Kellogg's](https://www.trendhunter.com/trends/wk-kellogg-co) that produces vegetarian food, recently partnered with reality television personality Colton Underwood to debut the new 'Lose Your Veginity' campaign. The ads were created to promote [MorningStar Farm's](https://www.trendhunter.com/trends/steakhouse-style-burger) meatless products and play on Underwood's publicized commitment to remain chaste until marriage. The campaign features Underwood stating: “Luckily, my first time was with MorningStar Farms and it was so delicious I couldn’t wait to do it again. Now I want to encourage everyone to lose their veginity with MorningStar Farms." The collaboration also includes an activation where Underwood hosted a vegan party in New York City using the brand's plant-based foods. As more brands transition to offer plant-based food options for the growing number of vegan and vegetarian consumers, MorningStar Farms sated in March of this year that it will be fully vegan by 2021. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Meatless Marketing:** Companies are partnering with celebrities and influencers to promote their plant-based products, opening doors for sponsored content and creative collaborations. - **Vegan Viral Campaigns:** Humorous and attention-grabbing marketing initiatives, such as MorningStar Farms' 'Lose Your Veginity' campaign, can increase brand awareness and loyalty. - **Total Veganism:** As the popularity of veganism grows, companies are transitioning to fully plant-based options, creating space for innovative product development and sustainability initiatives. ### Where This Applies - **Food and Beverage:** Brands in the food and beverage industry can create plant-based products and creatively market them to vegans, vegetarians, and flexitarians. - **Marketing and Advertising:** Marketing agencies can create innovative and humorous campaigns, partnering with influencers and celebrities to help brands make connections with new audiences. - **Environmental Sustainability:** The demand for plant-based food options is growing, providing an opportunity for companies to prioritize environmental sustainability and innovative agricultural practices in their business models. ## Related on Trend Hunter - [Meatless Game Day Spreads](https://www.trendhunter.com/trends/meatless-game-day-spreads.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Plant-Powered Breakfast Clubs](https://www.trendhunter.com/trends/wiiildy-good-breakfast-club.md) - [Plant-Based Meat Resolution Campaigns](https://www.trendhunter.com/trends/beyond-meat-literally-the-least-you-can-do.md) - [Collaborative Meatless Menus](https://www.trendhunter.com/trends/fully-meatless-menu.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Meat Alternative Egg Bites](https://www.trendhunter.com/trends/veggies-made-great-1.md) - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md)