# Authentic Fruit-Tequila Seltzers Løs Sundays Has Launched New 'Sparkling Tequila Seltzer' Line By Niko Pajkovic | Published 2021-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/los-sundays References: [bevnet](https://www.bevnet.com/spirits/2021/los-sundays-tequila-enters-ready-to-drink-category-with-sparkling-tequila-seltzers) & [lossundays](https://lossundays.com/) Award-winning tequila brand Løs Sundays has announced the release of 'Sparkling Tequila Seltzers,' marking the company's first foray into the [ready-to-drink beverage category](https://www.trendhunter.com/trends/johnny-tejas). The drinks will come in four summery, flavor varieties: 'Tropical', 'Watermelon', 'Agave Lime', and 'Grapefruit'. According to the company, the new line of [canned tequila seltzers](https://www.trendhunter.com/trends/ntrl-strawberry) aims to fulfill a growing consumer desire for "real" tequila-based beverages. This is why the 'Sparkling Tequila Seltzer' is all crafted from the brand's premium tequila, which is distilled in Jalisco, Mexico. Once distilled, the tequila is combined with a range of natural flavors, sparkling water, and real juice. “With consumers looking for convenience, portability, and shareability, our Sparking Tequila Seltzers tap into the growing trend, while presenting a refreshing way to enjoy our tequila," said Mitchell Hayes, CEO and Founder of Løs Sundays. Image Credit: Løs Sundays ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 14% | Activity: 50% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Canned Seltzer Beverages:** The increasing demand for convenient and portable ready-to-drink beverages is an opportunity to offer consumers unique and high-quality canned seltzer drinks made with natural ingredients and real juice flavors. - **Authentic Tequila-based Drinks:** The trend for authentic, premium tequila-based drinks is an opportunity for alcohol brands to innovate with unique taste profiles that cater to the changing consumer preferences. - **Sparkling Juice Mixed Drinks:** The trend for healthy, low-calorie bubbly drinks is an opportunity to create refreshing sparkling juice mixed drinks that cater to consumers looking for a more natural and authentic cocktail experience. ### Sectors Adopting This - **Alcoholic Beverage:** Alcohol brands can leverage the trend for authentic, unique, and premium drinks to offer consumers canned seltzer drinks made with real fruit juices and high-quality tequila bases. - **Ready-to-drink Beverages:** Beverage manufacturers can tap into the growing demand for convenient and refreshing canned drinks that offer natural and authentic fruit flavors with a low-calorie count and zero artificial additives. - **Juice and Soda:** Juice and soda brands can innovate with a variety of mixed drink options that incorporate natural flavors and sparkling water to offer consumers healthy and refreshing bubbly drinks that cater to changing consumer preferences. ## Related on Trend Hunter - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [Sessionable Tequila Seltzers](https://www.trendhunter.com/trends/high-noon-tequila-seltzer.md) - [Low-Cal Tequila Seltzers](https://www.trendhunter.com/trends/casa-azul.md) - [Light Tequila Cocktails](https://www.trendhunter.com/trends/drink-tsl.md) - [Pineapple Tequila Seltzers](https://www.trendhunter.com/trends/hornitos-tequila-seltzers.md) - [Gluten-Free Sparkling Seltzers](https://www.trendhunter.com/trends/glutenfree-sparkling-seltzer.md) - [Fruity Tequila Seltzers](https://www.trendhunter.com/trends/white-claw-tequila-smash.md) - [Electrolyte-Enhanced Tequila Cocktails](https://www.trendhunter.com/trends/ready-to-drink-tequila-cocktails.md) - [Traditional Tequila Cocktail Seltzers](https://www.trendhunter.com/trends/mamitas-hard-seltzer.md)