# Latino-Inspired Sneakers Nike's Los Primeros Sneaker Line Celebrates Hispanic Heritage Month By Ell Smith | Published 2017-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/los-primeros References: [nike](https://www.nike.com/us/en_us/c/go/latino-heritage-month?cid=4942550&cp=usns_aff_nike) Nike celebrated Hispanic Heritage Month with the release of its Los Primeros sneaker line, which was developed in collaboration with noted Hispanic street artists. A vibrant purple shoe was crafted by the Chilean artist INTI, and features Latin-inspired symbols printed onto Nike's classic Cortez Shoe. Designed by Saner, the [Air Force 1](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1) sneaker underwent a Jaguar-themed makeover, which references the importance of the jungle cat in pre-Hispanic cultures. The Nike [Air Max 1](https://www.trendhunter.com/trends/nike-familia-collection) iteration was designed by the Chilean artist, Wasafu who drew inspiration for his shoe from the Ona people, a nearly extinct tribe located in the Patagonia region. Lastly, the Brazallian street artist Pomp revamped Nike's [Air Jordan](https://www.trendhunter.com/trends/year-of-the-dragon1), with inspiration taken from the Brazilian phrase, “é tudo nosso,” which translates to “its all ours: mines and yours.” Nike's Los Primeros sneaker line, fuses fashion with education, to celebrate the Hispanic influence within the United States. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 66% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Celebrating Heritage:** Collaborating with street artists to design sneakers inspired by Latin-American cultures that not only promote cultural diversity but also fuses fashion with education. - **Art-inspired Footwear:** Collaborating with street artists to design sneakers that showcases art and culture to promote cultural awareness and diversity. - **Customizable Sneakers:** Creating more opportunities for customers to personalize their sneakers by incorporating different cultures and inspirations to develop new designs. ### Who This Affects Most - **Fashion:** Creating opportunities for fashion brands to collaborate with artists and designers from different cultures to design unique, inspiring clothing and footwear lines. - **Art and Culture:** Encouraging cross-cultural collaborations between brands and artists to promote diverse representation in art, fashion, and other industries. - **Sports Apparel:** Exploring the use of cultural inspiration to create more attractive and culturally representative sports apparel and sneakers. ## Related on Trend Hunter - [Family Ties-Inspired Dynamic Footwear](https://www.trendhunter.com/trends/con-mi-familia.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Culturally Influenced Chicano Fashion](https://www.trendhunter.com/trends/malcriadas-collective.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Textural Festive Sneaker Collections](https://www.trendhunter.com/trends/da-de-muertos-collection.md)