# Vibrantly Modern Pharmacies The Los Austrias Chemist by Stone Design is Playfully Geometric By Meghan Young | Published 2013-02-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/los-austrias-chemist References: [trendland](http://trendland.com/los-austrias-chemist-by-stone-designs) & [stone-dsgns.es](http://www.stone-dsgns.es/interiores/farmacia-de-los-austrias-2/) The Los Austrias Chemist is a modern pharmacy located in Madrid, Spain. Forgoing the futuristic aesthetic of other newly designed pharmacies such as [Lordelo](http://www.trendhunter.com/trends/lordelo-pharmacy) and [Placebo](http://www.trendhunter.com/trends/placebo-pharmacy-by-klab), this store embraces more engaging and approachable aesthetics in the form of colorful shelving, psychedelic flooring and bright walls. Designed by Spanish interiors studio [Stone Designs](https://www.trendhunter.com/trends/stone-islands-munich-store), the main attraction of the Los Austrias Chemist are the vibrant wireframe shelving units holding the drugs. Like two dimensional sketches, they have a geometric appeal that is a recurring theme in the design industry of late. Not to mention that the coloring shifts from light orange to darker red for an ombre finish. Stone Designs states, "We love to use colour as a tool that lets people feel the atmosphere that we want to show them, turning the experience of buying medicine into a social event." ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Colorful Pharmacy Design:** The vibrant and playful design of the Los Austrias Chemist in Madrid embraces engaging aesthetics and uses color to create a social experience. - **Geometric Wireframe Shelving:** The geometric wireframe shelving units at the Los Austrias Chemist exhibit a recurring theme in the design industry and offer a unique way to display products. - **Engaging Retail Spaces:** The shift towards more engaging and approachable aesthetics in pharmacies like the Los Austrias Chemist allows for a transformation of the buying experience into a social event. ### Where This Applies - **Pharmaceutical Retail:** The vibrant and playful design trend seen at the Los Austrias Chemist in Madrid presents an opportunity for pharmaceutical retail stores to create visually appealing and engaging spaces that improve the overall customer experience. - **Interior Design & Furnishings:** The use of colorful, geometric shelving units and engaging aesthetics at the Los Austrias Chemist showcases an opportunity for the interior design and furnishings industry to create unique and visually striking display solutions for retail spaces. - **Retail Experience Design:** The concept of transforming the buying experience into a social event, as demonstrated by the Los Austrias Chemist, highlights an opportunity for retail experience designers to create immersive and engaging environments that enhance customer interactions. ## Related on Trend Hunter - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Incredibly Colorful Offices](https://www.trendhunter.com/trends/colorful-office.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md) - [Tranquil Clinic Interior Designs](https://www.trendhunter.com/trends/palo-verde-aesthetic.md) - [Spa-Like Dental Clinics](https://www.trendhunter.com/trends/contemporary-dental-clinic.md) - [German Ambiance Bakery Designs](https://www.trendhunter.com/trends/acid-bakery.md)