# Preppy Los Angeles Pop-Ups Rowing Blazers' Store Activation is Housed in the U.S. Post Office By Kalin Ned | Published 2019-07-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/los-angeles-popup References: [hypebeast](https://hypebeast.com/2019/6/rowing-blazers-opens-los-angeles-pop-up-store-opening) & [rowingblazers](https://rowingblazers.com) Contemporary fashion brand Rowing Blazers conducts its inaugural Los Angeles pop-up experience and the activation was located in the historic Brentwood Country Mart -- more precisely, the temporary shop was housed in the [U.S. Post Office](https://www.trendhunter.com/trends/us-boutique). This space is also known as the 'Trading Post' and it has been known to lend its building to "the occasional Designer-in-Residence.' The site of the execution, without a doubt, instilled a powerful Americana vibe. The clothing and decor within the Los Angeles pop-up are cheerful, with classic undertones of preppy Americana. From polos and rugby to t-shirts and timepieces, the looks and styles within Rowing Blazers' physical extension are timeless. The Los Angeles pop-up is opened for the next four months. Photo Credits: Thomas Welch ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **History-inspired Pop-ups:** Brands can use historic buildings or landmarks as temporary retail spaces to create unique and memorable experiences for customers. - **Preppy Americana Style:** Brands can tap into the timeless aesthetic of preppy Americana fashion to attract customers looking for classic styles. - **Temporary Designer Residences:** Landmark buildings can offer temporary residences for designers to showcase their work and sell their products. ### Where This Applies - **Fashion Retail:** Fashion retailers can leverage historical buildings and classic styles to create unique and memorable shopping experiences for customers. - **Hospitality:** Hotels and event spaces can partner with clothing brands to offer temporary retail spaces, creating a unique experience for guests and customers. - **Art and Design:** Art galleries and museums can host temporary designer residences, creating a unique intersection of fashion and art/design. ## Related on Trend Hunter - [Artful Japanese Brand Pop-Ups](https://www.trendhunter.com/trends/beams-japan.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Holiday-Ready Pop-Up Stores](https://www.trendhunter.com/trends/oak-and-luna.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md)