# Fandom-First Search Engines Lore Helps Fans Research & Track Interests from a Central Hub By Laura McQuarrie | Published 2025-10-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/loresearch-engine References: [techcrunch](https://techcrunch.com/2025/10/03/a-new-search-engine-raises-1-1m-to-let-obsessive-fans-dive-down-internet-rabbit-holes/) & [loreobsessed](https://www.loreobsessed.com/) Lore is a [search platform](https://www.trendhunter.com/trends/qoir-ai) created to help fans research and dive deeper into their favorite fandoms, franchises, characters and cultural phenomena, providing an organized way for them to assemble their findings rather than attempt to piece together many disparate parts. While there's currently no shortage of places to put out online content, the [fan experience is fractured](https://www.trendhunter.com/trends/feedboard) and Lore is determined to fix it with a joyful solution that prioritizes depth of information and connectivity over speed. Founder Zehra Naqvi told [TechCrunch](https://www.trendhunter.com/trends/rocket-launches), "We wrapped up an experiment with over 1,000 logins, nearly 24,000 searches, and a collective eight days, or about 200 hours straight of spiraling deep into obsessions. That level of engagement is kind of insane and proves the need for what we are building.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 71% | Activity: 71% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **Community-centric Digital Platforms:** Platforms like Lore offer a structured avenue for fans to engage deeply with their passions, enhancing community interaction and user-generated content. - **Next-gen Search Engines:** Emerging search platforms are being designed to delve deeper into niche interests, offering users a more immersive and comprehensive exploration of specific topics. - **Fandom Economy Growth:** The increasing focus on fandom-driven platforms highlights the potential for monetizing deep engagement through personalized and targeted content. ### Industries Being Reshaped - **Digital Entertainment:** The digital entertainment industry can capitalize on new search platforms that offer fans a centralized hub to explore expansive narratives and characters. - **Online Communities:** Tech platforms that cater to niche online communities stand to benefit from tools designed to enhance network connectivity and enriched content access. - **Data-driven Marketing:** Industries leveraging data-driven insights can utilize fandom-focused platforms to tailor marketing strategies based on high levels of user engagement. ## Related on Trend Hunter - [Blockchain-Native AI Economies](https://www.trendhunter.com/trends/decentralized-economic-system.md) - [Idea Discovery Tools](https://www.trendhunter.com/trends/ideai.md) - [Elevated AI Search Tools](https://www.trendhunter.com/trends/chrome-browser.md) - [SEO Management Toolkits](https://www.trendhunter.com/trends/telescope-seo.md) - [AI SEO Content](https://www.trendhunter.com/trends/buzzwriter-ai1.md) - [Secondhand Search Engines](https://www.trendhunter.com/trends/secondsense.md) - [SEO Performance Analyzers](https://www.trendhunter.com/trends/screpy.md) - [Stock Search Engines](https://www.trendhunter.com/trends/revv-invest.md)