# Floating Neon Signs The Lorenzo Vitturi 'MeltinPot' Series Pops Out at You By Meghan Young | Published 2010-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lorenzo-vitturi-meltinpot References: [behance.net](http://www.behance.net/gallery/MeltinPot--print-campaign-and-catalogue/697526) & [lorenzovitturi](http://www.lorenzovitturi.com) I'm loving the [neon sign usage](https://www.trendhunter.com/trends/aura-collection-1) in the Lorenzo Vitturi 'MeltinPot' photo/advertising series. Cute and quirky; it really captures a person's attention -- and for all the right reasons. Although there is no information about who or what company the Lorenzo Vitturi 'MeltinPot' series was shot for, it's part of a [print and catalog campaign](https://www.trendhunter.com/trends/street-photography-campaign) for a [denim fashion brand](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson). Photographed in an old palace, there's a juxtaposition between old and new that creates a quaint setting. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 70% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Neon Sign Advertising:** The utilization of neon signs in advertising presents an opportunity for brands to capture attention in unique ways. - **Mixed Element Advertising:** Juxtaposing old and new elements in advertising can create a memorable and engaging setting for brands. - **Quirky Advertising:** Incorporating cute and quirky elements in advertising can help brands stand out and leave a lasting impression on consumers. ### Sectors Adopting This - **Fashion:** Fashion brands can utilize neon sign advertising to create memorable and visually striking campaigns. - **Hospitality:** Hotels and restaurants can incorporate neon signs and mixed elements in their decor to create a unique and memorable ambiance for customers. - **Entertainment:** Neon sign advertising and quirky elements can be used by entertainment businesses to attract attention and engage customers. ## Related on Trend Hunter - [Y2K-Inspired Neon Light Art](https://www.trendhunter.com/trends/neon-light-art.md) - [Material-Exploring Industrial-Style Lighting](https://www.trendhunter.com/trends/industrialstyle-lighting.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Pop Art-Inspired Bright Furniture](https://www.trendhunter.com/trends/henri-judin.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md)