# Soaked Menswear Shoots The Wet and Wild Lorenzo Marcucci Editorial for Flamboyant Magazine By Armida Ascano | Published 2010-10-10 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/lorenzo-marcucci References: [homotography.blogspot](http://homotography.blogspot.com/2010/10/wet-flamboyance.html) & [lorenzomarcucci.it](http://www.lorenzomarcucci.it/) This Lorenzo Marcucci shoot is literally dripping with obvious innuendo and raging hormones. Though the spread still maintains artistic appeal, it’s borderline raunchy with four male models, a working hose and *very* [skimpy bathing suits](https://www.trendhunter.com/trends/dandy-del-mar). Regardless, this Lorenzo Marcucci shoot is undeniably hot and lots of fun. Models Theo Hall, Jake Hall, Jerreth Ludwig and Yannick Sollberger play with water, hoses and [inflatable toys](https://www.trendhunter.com/trends/tom-daley-and-malibu) while splish-splashing around. Ultimately, this Lorenzo Marcucci spread will have you reading the next [Flamboyant magazine](https://www.trendhunter.com/trends/tom-of-finland-foundation) while keeping kids away from the pool. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Wet Fashion Photography:** Opportunity for photographers to explore innovative and provocative concepts by incorporating water and wet elements in fashion editorials. - **Playful Male Fashion:** Chance for designers to create bold and playful menswear collections that embrace fun, youthful energy and unconventional styling. - **Controversial Editorials:** Potential for magazines to push boundaries by featuring bold and provocative editorials that challenge social norms and spark conversation. ### Industries Being Reshaped - **Fashion Photography:** Opportunity for photographers to showcase their creativity and skills in capturing unique and visually striking fashion imagery. - **Fashion Design:** Platform for designers to experiment with unconventional ideas and materials, appealing to a niche market seeking innovative and non-traditional fashion. - **Publishing:** Opportunity for magazines to attract attention and engage readers by featuring edgy and thought-provoking content that breaks away from the mainstream. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)