# Bad Attitude Street Shoots Rebellious Youth in the Lorenzo Marcucci Flaunt Spread By Katherinev123 | Published 2011-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lorenzo-marcucci-flaunt References: [designscene.net](http://www.designscene.net/2011/08/lorenzo-marcucci-flaunt.html) & [flaunt](http://flaunt.com/) The Lorenzo Marcucci Flaunt shoot is all about punk style and a "who cares" attitude. Shot for the Flaunt magazine 2011 issue, the spread is called 'Nevermind the Bunga Bunga, this is About Heartbreak' and features a trio of rebellious teens taking to the streets of an Italian city. Photographer Lorenzo Marcucci captures models Caterina Ravaglia, Giacomo Berardo and Max Panichetti, who give off a "don't mess with us" attitude as go from hanging out in a [cobble-stoned back alley](https://www.trendhunter.com/trends/back-to-the-city) to taking a messy walk down the Italian coastline. The Lorenzo Marcucci Flaunt spread, which was styled by Riccardo Slavik, features casual punk styles including [funky printed tees](https://www.trendhunter.com/trends/stephen-sprouse), a studded clutch and a plaid wrap -- worn over top jeans. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Rebellious Fashion:** Opportunity for fashion companies to embrace punk style and celebrate non-conformity. - **Street Photography:** Opportunity for photographers to capture raw, edgy images of youth culture. - **Anti-establishment Attitude:** Opportunity for brands to align with an edgier, rebellious image and capture the attention of younger, non-conforming audiences. ### Industries Being Reshaped - **Fashion:** Fashion companies can create punk-inspired collections, marketing them toward non-conformist youth markets. - **Photography:** Professional and amateur photographers can capture raw, edgy images of youth culture for fashion, music, and lifestyle brands. - **Marketing and Advertising:** Brands can utilize edgier, punk-inspired imagery and messaging to capture the attention of non-conforming youth markets. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)