# Cyborg Menswear The Lorenzo Busato 'For The Love of God' S/S 2010 Collection By Tiana Reid | Published 2010-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lorenzo-busato-for-the-love-of-god References: [flickr](http://www.flickr.com/photos/lorenzobusato/sets/72157623248225594) & [enjoythepower.blogspot](http://enjoythepower.blogspot.com/) The Lorenzo Busato ‘For The Love of God’ Spring/Summer 2010 menswear collection is heavily influenced by artist Damien Hirst. Busato, a fashion design graduate of [University Iuav of Venice](https://www.trendhunter.com/trends/on-lightspray-cloudboom-strike-2), created the [dark collection](https://www.trendhunter.com/trends/khaotique-noir) based on a school assignment of “the study of an ethnicity as opposed to a theme of breaking.” The black-and-white attire shows math-class-perfect symmetry and [geometrical volumes](https://www.trendhunter.com/trends/cyber-zombie) while evoking powerful themes like alienation, death, pain, architecture and religion. The 'Terminator'-esque ensembles are completed by bizarro face masks and forceful models posing with carcasses. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 9% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark Menswear:** Disruptive innovation opportunity: Explore the use of dark and powerful themes in menswear to create a unique and attention-grabbing aesthetic. - **Geometric Volumes:** Disruptive innovation opportunity: Experiment with math-class-perfect symmetry and geometrical volumes in clothing design to create visually striking and unconventional garments. - **Bizarro Face Masks:** Disruptive innovation opportunity: Incorporate unconventional face masks in fashion design to add an element of intrigue and mystery to clothing collections. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunity: Introduce avant-garde menswear designs that push the boundaries of conventional fashion. - **Art and Fashion:** Disruptive innovation opportunity: Explore the intersection of art and fashion, creating collections that are influenced by powerful themes and evoke emotive responses. - **Creative Marketing:** Disruptive innovation opportunity: Utilize unconventional marketing strategies to promote menswear collections that are inspired by dark and powerful themes. ## Related on Trend Hunter - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Sculpturally Formed Jewelry Collections](https://www.trendhunter.com/trends/cyber-zombie.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md)