# Unorthodox Spring Streetwear Capsules loreans Celebrates Obscure Designs in the Latest SS21 Range By Amy Duong | Published 2021-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lorenz References: [hypebeast](https://hypebeast.com/2021/4/lorenz-spring-summer-2021-lookbook-collection-info) London-based menswear brand [lorenz](https://www.trendhunter.com/trends/lorenz-4) introduces its newest collection designed for the Spring/Summer 2021 season. This time around, the brand focuses strongly on graphics and continues to explore its own ethos of creating a "global community in celebrating the more obscure things in life." This has been a strong notion ever since the brand was founded back in 2017. It still stands true until this day and the latest capsule features [spring pastel color palettes](https://www.trendhunter.com/trends/corteiz-7) and premium fabrication. Some of the items that stand out in the seasonal capsule include the Dial-A-Llama shirts which are inspired by the 50s. Specifically Americana bowling shirts of the time, with more standouts such as the classic hoodie in spring pastel hues. Image Credit: Max Hetherington ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 70% | Activity: 32% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Graphic-centric Streetwear:** The trend of incorporating bold and unique graphics into streetwear provides opportunities for disruptive innovation in fabric printing technology and creative design collaborations. - **Niche Obscure Designs:** The trend of celebrating obscure themes and designs provides opportunities for producing limited edition collections, fostering a sense of exclusivity for consumers. - **Pastel Color Palettes:** The trend of using pastel colors for streetwear offers opportunities for the development of sustainable and eco-friendly dyeing techniques and materials. ### Where This Applies - **Fashion:** Fashion brands can leverage graphic-centric designs and niche obscurity themes to attract younger generations and differentiate their collections from traditional mainstream fashion. - **Textile Manufacturing:** Textile manufacturers can explore new technologies and materials for dyeing and finishing processes to cater to the demand for sustainable and eco-friendly fashion. - **Design:** Creative designers can collaborate with streetwear brands to create unique graphic designs that incorporate obscure themes and tell a story through clothing. ## Related on Trend Hunter - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md)