# Transformative Tress Editorials Lorent K's Glassbook Magazine's Exclusive Highlights Haute Hair By Jana Pijak | Published 2014-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lorent-k References: [glass-book](http://www.glass-book.com/v2/blow/) & [laurentkronental](https://www.laurentkronental.com/) Photographer Lorent K captures 'Blow', an editorial exclusive for Glassbook Magazine. The chromatic image series is captured inside of a studio setting and highlights a range of [sleek and sculptural](https://www.trendhunter.com/trends/nexxus-styling-collection) [blow dry looks](https://www.trendhunter.com/trends/shark-glossi). Whether embracing modern hair styles or looking to the past for its visual inspiration, this colorful beauty story is a true definition of femininity. The editorial stars model Bianka from Crystal and features art direction by Oanell. Make-up and hair for this image series by Lorent K is courtesy of Stephanie Jacquet and Raphael Mariage who work to transform Bianka's look. The model dons [sculptural up-dos](https://www.trendhunter.com/trends/main-character-hair), teased tresses and even voluminous bouffant styles that are a throwback to the 60s. She plays the role of style chameleon in this series and proves there's nothing she can't pull off. Image Credit: Lorent K ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 90% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Sleek-scultpural Blow Dry Looks:** Disruptive innovation opportunity: Develop advanced blow dry techniques and products that create sleek and sculptural hairstyles for modern fashion-conscious individuals. - **Throwback 60s Hairstyles:** Disruptive innovation opportunity: Revive and modernize vintage-inspired hairstyles from the 60s, catering to individuals seeking a retro yet current look. - **Style Chameleon Transformations:** Disruptive innovation opportunity: Create customizable hair transformation solutions that allow individuals to effortlessly switch between different styles and looks. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Develop cutting-edge photography techniques and technologies to capture and showcase hair-focused editorials in a visually stunning way. - **Haircare Products:** Disruptive innovation opportunity: Invent innovative hair products that cater to the demand for unique, versatile, and long-lasting blow dry and styling results. - **Beauty Salons:** Disruptive innovation opportunity: Introduce new salon services and experiences that offer personalized and transformative hair makeovers for customers seeking versatility and trendiness. ## Related on Trend Hunter - [Heat-Activated Hair Stylers](https://www.trendhunter.com/trends/dream-blowout-glass.md) - [Lightweight Blowout Haircare Solutions](https://www.trendhunter.com/trends/blowout-haircare.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md) - [Hair Repair Web Series](https://www.trendhunter.com/trends/extreme-hair-rescue.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Pampering Festive Salons](https://www.trendhunter.com/trends/holiday-bow-bar.md) - [Haircare-Focused Web Series](https://www.trendhunter.com/trends/k18-extreme-hair-rescue.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md)