# Drug-Inspired Soft Drinks Loren Kulesus' Pain-Relieving Energy Drink Packaging By Cori Rowley | Published 2009-09-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/loren-kulesus-tylenol-energy-drink References: [coroflot](http://www.coroflot.com/public/individual_set.asp?individual_id=207368&set_id=384417&) Loren Kulesus, an industrial designer with an impressive resume and intriguing portfolio of work shows off a concept for a [Tylenol](https://www.trendhunter.com/trends/proactive-support) soft drink that would relieve pain and provide energy. The design is simple, slightly retro and is a functional package, which stands on end or lay flat. It's surely entertaining, especially when paired with the dry humor contained within Loren’s Coroflot portfolio. The design resembles a giant battery, which makes it a recognized and friendly shape to the consumer. It is similar to [Battery Energy Drink](https://www.trendhunter.com/trends/fight-teeth), but with a modern and minimalist flair. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 17% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pain-relieving Beverages:** Developing and marketing beverages that offer pain relief in addition to energy-producing ingredients. - **Functional Packaging for Beverages:** Creating packaging for beverages that can stand on end or lay flat, allowing for easy transport and storage. - **Humorous Packaging Design:** Incorporating dry humor into the design of beverage packaging, adding a touch of entertainment value for consumers. ### Industries Being Reshaped - **Beverage Industry:** Creating a new beverage category that address specific health concerns, such as pain relief. - **Packaging Industry:** Designing and producing functional beverage packaging that is both aesthetically pleasing and practical. - **Graphic Design Industry:** Providing opportunities for graphic designers to incorporate humor and creativity into product packaging design, potentially leading to brand recognition and loyalty. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md) - [Ready-to-Mix Energy Hydration Beverages](https://www.trendhunter.com/trends/energy-hydration-beverage.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md)