# Dummy Text Logos Tiago Pinto Replaces Brand Names with Lorem Ipsum Text By Laura McQuarrie | Published 2014-05-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lorem-ipsum-text References: [brandingmagazine](http://www.brandingmagazine.com/2014/04/30/branding-via-lorem-ipsum/) & [tiagopinto.net](http://tiagopinto.net/loremimpsumbranding/index.html) As frustrating as it is, designers are often put to the task of coming up with a branding concept before a product or company name is finalized, which is what inspired Tiago Pinto to swap out well-known [brand names](https://www.trendhunter.com/trends/ainameit) for lorem ipsum text. In the series of Lorem Ipsum Branding, Pinto shows what a difference it makes when working with another name or series of letters. Recognizable logos like those of [Facebook](https://www.trendhunter.com/trends/facebook-verified), [Nike](https://www.trendhunter.com/trends/artist-logo-remix) and Dunkin' Donuts suddenly seem a lot different when they're replaced with nonsensical text. A brand's color, font choice or symbols are often hugely helpful in identifying them, but as Pinto proves, by taking away the names themselves, some branding becomes completely unrecognizable. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Text-based Branding:** Pinto's concept of using Lorem Ipsum text instead of brand names can inspire companies to experiment with text-based branding. - **Abstract Logo Design:** The concept of abstract logo design can become more popular as companies begin to focus on colors, font choice, and symbols instead of identifiable names. - **Minimalism in Branding:** Minimalist branding with simple, unrecognizable logos can become a new trend as businesses may choose to focus on simplicity and subtle design. ### Sectors Adopting This - **Advertising:** As advertising is one of the key aspects of branding, concepts like text-based and abstract logo design can be integrated into advertising strategies. - **Graphic Design:** The emergence of minimalist design can mean that graphic designers may shift their focus towards simple yet impactful branding. - **Marketing:** Pinto's concept can also influence the marketing industry to explore unconventional methods of promoting brands through minimalistic design and text-based branding. ## Related on Trend Hunter - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Fictional Brand Collaboration Websites](https://www.trendhunter.com/trends/brxndai.md) - [Logo Visualization Tools](https://www.trendhunter.com/trends/liquid-metal-visuals.md) - [Bulk Image Branding](https://www.trendhunter.com/trends/logomatic.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Ready-Made Brand Marketplaces](https://www.trendhunter.com/trends/brands-like-these.md) - [Logo Guessing Games](https://www.trendhunter.com/trends/not-a-logo.md) - [Visual Design Tools](https://www.trendhunter.com/trends/textbehind.md) - [Brand Identity-Building Tools](https://www.trendhunter.com/trends/zoviz.md)