# Bronzed Actress Hair Ads The L’Oreal Professionnel Beach Waves Campaign Stars Kirsten Dunst By Meghan Young | Published 2014-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loreal-professionnel-beach-waves References: [fashiongonerogue](http://www.fashiongonerogue.com/kirsten-dunst-poses-swimsuit-loreal-professionnel-beach-waves-ad/) & [lorealparisusa](http://www.lorealparisusa.com/) American [actress](https://www.trendhunter.com/trends/tom-ford-runway-lip-color) Kirsten Dunst has never looked better in the [L’Oreal Professionnel Beach Waves](https://www.trendhunter.com/trends/loral-paris-cosmetics) ad campaign. Sporting a healthy bronze tan and long luscious locks, it is no wonder that she was chosen as the first face for this brand's [hair care collection](https://www.trendhunter.com/trends/kerastase-2). Although Blake Lively, another L'Oreal face,' is a natural fit, Dunst shows the world that she is just as much up to the task. Posing in front of a wall in nothing more than a black, plunging swimsuit, the blonde beauty stares sultrily at the camera for the L’Oreal Professionnel Beach Waves ad campaign. With shadowy eyes and a nude lip, she looks as though she did just come back from a day by the sand and surf. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Beachy Waves Hair Trend:** Brands can innovate by developing products that help consumers achieve the effortless and natural beachy waves hairstyle. - **Celebrity Endorsements Trend:** Businesses can capitalize on the power of celebrity endorsements, especially those that have a strong brand match, to promote their products. - **Sultry Ad Campaign Trend:** Companies can explore the use of sultry and seductive imagery in their advertising to catch consumers' attention and create brand appeal. ### Industries Being Reshaped - **Beauty and Personal Care Industry:** Businesses in the beauty and personal care industry can leverage the popularity of beachy waves hairstyle and incorporate it into their product offerings. - **Fashion and Apparel Industry:** Companies in the fashion and apparel industry can explore the use of sultry advertising to market their products, especially swimwear and beachwear. - **Advertising and Marketing Industry:** Marketing firms and advertisers can create visually appealing campaigns that feature celebrity endorsements and seductive imagery to increase brand recognition and sales. ## Related on Trend Hunter - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md) - [Film Festival Haircare Sponsors](https://www.trendhunter.com/trends/kerastase1.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md) - [Sensorial Performance Haircare](https://www.trendhunter.com/trends/blake-brown.md)