# Personalized Skincare Systems L'Oréal Perso Introduces Next-Gen Beauty-Tech at CES 2020 By Laura McQuarrie | Published 2020-01-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/loreal-perso References: [prnewswire](https://www.prnewswire.com/news-releases/loreal-takes-another-step-into-beauty-tech-at-ces-2020-with-introduction-of-perso-a-first-of-its-kind-3-in-1-device-for-personalized-at-home-skincare-and-cosmetics-300981070.html) & [lorealusa](http://www.lorealusa.com) At CES 2020, [L'Oréal Perso](https://www.trendhunter.com/trends/loral-and-metas-ai-hyperpersonalization) is set to make its debut as a three-in-one device for [personalized skincare and cosmetics](https://www.trendhunter.com/trends/universkin-by-alma). The AI-powered at-home system is designed to create tailored formulas such as skincare, and in the future, lipstick and foundation will also be introduced. The device itself stands a few inches tall and weighs just over a pound, and uses a simple four-step process to create customized skincare and cosmetic products. To begin, users can take a photo with their smartphone camera for the Perso mobile app, which provides [skin analysis](https://www.trendhunter.com/trends/refreshed-neutrogena-skin360). This personalized skin assessment is followed by collecting Breezometer geo-location data to determine the conditions of the local environment. After users identify their areas of concern, 'Oréal Perso creates high-performance skincare that's portioned in single doses, and adjusted for day and night application. Image Credit: L'Oréal ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Personalized Skincare Systems:** L'Oréal Perso's AI-powered at-home device provides tailored skincare and cosmetic formulas for personalized beauty routines. - **Next-gen Beauty-tech:** L'Oréal Perso introduces cutting-edge technology to create customized skincare, with plans for future expansion to include lipstick and foundation. - **Tailored Formulas:** L'Oréal Perso creates high-performance skincare products adjusted for day and night application, providing personalized solutions for individual needs. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry can embrace AI-powered devices like L'Oréal Perso to revolutionize the way beauty products are created and customized. - **Health and Wellness:** The health and wellness industry can explore personalized skincare systems to cater to individual skincare needs, promoting self-care and customization. - **Wearable Technology:** The wearable technology industry can integrate advanced skin analysis and personalized beauty-tech features into wearable devices, offering personalized skincare solutions on-the-go. ## Related on Trend Hunter - [Personalized Beauty-Tech Systems](https://www.trendhunter.com/trends/maxpace.md) - [AI-Powered Cosmetic Assistants](https://www.trendhunter.com/trends/beauty-genius.md) - [AI-Powered Skincare Analyzers](https://www.trendhunter.com/trends/skin-light-therapy-3s.md) - [AI-Powered Medspas](https://www.trendhunter.com/trends/laserie.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [AI-Crafted Hyper Personal Tools](https://www.trendhunter.com/trends/loral-and-metas-ai-hyperpersonalization.md) - [Voice-Activated Beauty Devices](https://www.trendhunter.com/trends/medispa-inclusive-beauty-system.md) - [AI-Powered Medical-Grade Skincare Systems](https://www.trendhunter.com/trends/universkin-by-alma.md)